India is the most exciting payment hotspot in the world. The major breakthrough in the payment ecosystem was the UPI, which transformed the way payments are handled.

Zithara is a cash-extending reward program that is implemented during UPI transactions in offline retail stores. Zithara rides on the UPI wave of the adoption curve, promising scalability, and easy merchant integration.

Zithara is building a complete one-stop marketing automation solution with a digital payment infrastructure. We aim at empowering merchants with marketing intelligence and enabling them to retain and expand customers.

Established in 2020, Zithara is a fast-growing Fintech Startup with vibrant minds that take the job to the end.