Hello, we are Lim Soon Huat Agency.

A full service market expansion agency.

We specialize in distributing a wide range of consumer packaged goods (CPG) across several categories including health & beauty, cosmetics, food & beverage and household products.

We service thousands of retailers across Malaysia spanning across various trade channels including Supermarkets, Cash & Carries, Independent Retailers, Pharmacies, Convenience Stores, Chinese Medical Halls, Wholesalers, E-Commerce Retailers, Corporate Clients and many more.

As a Direct-Store-Delivery (DSD) distributor, we work with Retailers and Manufacturers to bring to the consumers the brands they love.