Job Title: Presales specialist- Lead Generation

Department: Sales

Reports To: Co-founder

Company Overview:
We are a leading SaaS provider specializing in innovative solutions tailored for the domestic market in India. Our mission is to empower businesses with cutting-edge technology that drives efficiency and growth.

Job Summary:

The Presales Specialist- Lead Generation will oversee the sales team’s performance. The role involves driving lead generation efforts, scheduling high-impact client meetings, and ensuring the team meets sales targets while promoting the company’s Vertical SaaS Application..
 

Key Responsibilities:

1. Lead Generation:

·       Conduct lead generation activities, ensuring a consistent pipeline of potential clients.

·       Analyze market trends, industry segments, and competitor landscapes to identify new opportunities and market trends.

·       Build and maintain a database of leads, prospects, and key decision-makers.

·       Initiate outreach campaigns through personalized cold calls, emails, and LinkedIn messages to engage potential customers.

·       Qualify leads by understanding their business challenges, budget, and decision-making processes.

2. Meeting Scheduling:

·       Ensure effective coordination of client meetings, focusing on high-priority prospects.

·       Provide support during pre-meeting preparations and follow-ups.

·       Assist in understanding customer needs and mapping them to our SaaS offerings.

·       Prepare supporting materials, such as email templates, qualification frameworks, and market analysis reports, to support sales efforts

3. Industry Knowledge:

·       Stay updated on trends in the SaaS industry and the domestic market to craft relevant outreach strategies.

·       Identify new use cases and emerging customer needs to expand lead generation opportunities.

4.     Solution Support:

• Assist in understanding customer needs and mapping them to our SaaS offerings.
• Prepare supporting materials, such as email templates, qualification frameworks, and market analysis reports, to support sales efforts.

5. Reporting and Analysis:

·       Prepare and present sales reports, including insights on pipeline, conversions, and market feedback.

• Maintain and update CRM systems with lead information, outreach activities, and follow-ups.
• Track and report on lead generation metrics, ensuring goals are met.

Qualifications:

· Bachelor’s degree in Business Administration, Marketing, or a related field.

· 2+ years of experience in lead generation, market research, or inside sales, preferably in the SaaS industry.

· Strong communication and interpersonal skills, with the ability to build rapport quickly over calls and emails.

· Proficiency in CRM tools, email automation platforms, and LinkedIn Sales Navigator.

· Ability to conduct detailed research and extract actionable insights.

· Goal-oriented, with a proven track record of meeting or exceeding lead generation targets.

Key Skills:

· Strategic thinking and problem-solving.

· Strong understanding of sales processes and client relationship management.

Work Environment:

· Work from office.

Benefits:

·       Competitive salary and incentives based on lead generation performance.

·       Opportunity to work closely with sales and marketing leaders in a dynamic environment.

·       Learning and development opportunities to advance your career in SaaS sales.

·       Flexible work culture with a focus on results.