India is the most exciting payment hotspot in the world. The major breakthrough in the payment ecosystem was the UPI, which transformed the way payments are handled.

Zithara is a cash-extending reward program that is implemented during UPI transactions in offline retail stores. Zithara rides on the UPI wave of the adoption curve, promising scalability, and easy merchant integration.

Zithara is building a complete one-stop marketing automation solution with a digital payment infrastructure. We aim at empowering merchants with marketing intelligence and enabling them to retain and expand customers.

Established in 2020, Zithara is a fast-growing Fintech Startup with vibrant minds that take the job to the end, is looking for a content writer to join us and help us establish a solid brand image

Job Brief:

We are looking for a Content Developer to join our editorial team and enrich our websites with new blog posts, guides, and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.

Responsibilities and Duties

 ●      Research industry-related topics (combining online sources, interviews and studies)

●      Write a clear marketing copy to promote our products/services

●      Prepare well-structured drafts using Content Management Systems

●      Proofread and edit blog posts before publication

●      Submit work to editors for input and approval

●      Coordinate with marketing and design teams to illustrate articles

●      Conduct simple keyword research and use SEO guidelines to increase web traffic

●      Promote content on social media

●      Identify customers’ needs and gaps in our content and recommend new topics

●      Ensure all-around consistency (style, fonts, images and tone)

●      Update website content as needed

Key Skills :

Marketing

English comprehension Writing Skills

Grammar

Required Experience and Qualifications

 ●     Proven work experience of more than a year as a Content Writer, Copywriter or similar role

●      Portfolio of published articles

●      Experience doing research using multiple source