Job Description:    Job Title: Impulse Manager – F &B Industry - Mumbai

We are seeking an innovative and results-driven Impulse Manager to support the Head of Marketing in driving spontaneous customer purchases and enhancing the overall customer experience at our café chain. The ideal candidate will have a keen understanding of consumer behavior and a passion for creating engaging in-store promotions and merchandising strategies.

Job Responsibility

* Develop Impulse Strategies: Create and implement strategies to encourage impulse purchases and increase average transaction value.
* In-Store Promotions: Plan and execute in-store promotional activities, including product displays, limited-time offers, and special events.
* Merchandising: Optimize product placement and visual merchandising to attract customer attention and drive sales.
* Analyze Consumer Behavior: Study customer buying patterns and preferences to tailor impulse strategies effectively.
* Collaborate with Teams: Work closely with the marketing, sales, and operations teams to ensure cohesive and effective promotional activities.
* Monitor Performance: Track the performance of impulse initiatives and adjust strategies based on data and feedback.
Key Skills:    Key Skills:
* Proven experience in a retail or hospitality marketing role focused on sales and promotions.
* Strong understanding of consumer behavior and merchandising principles.
* Excellent organizational and multitasking skills.
* Creative thinking and problem-solving abilities.
* Strong communication and collaboration skills.

Mandatory: Marketing in driving spontaneous customer purchases and enhancing the overall customer experience for café chain

Target Industry: Coffee Machine Industry/Horeca Industry

Gender: Open

Experience: 6 to 8 years experience

Job Location: Sewri, Mumbai

Working Days: 6 days (2nd and 4th Saturday off)

Qualification: Graduate

Notice Period: Immediate to 30 days

Relocation candidates: No

Salary - 7-8.5lpa