Job Title:    Marketing Manager - Retail Industry - Mumbai
Job Description:    Job Title: Marketing Manager - Retail Industry - Mumbai

The Marketing Manager (Offline) is responsible for planning, executing, and monitoring offline marketing campaigns to drive brand awareness, customer engagement, and sales growth in retail stores. The role involves strategic planning, vendor management, budgeting, and performance analysis of offline marketing initiatives, including print media, events, OOH advertising, in-store promotions, and partnerships.

Job Responsibility

* Campaign Planning & Execution: Develop and execute innovative offline marketing campaigns, including print ads, radio, television, outdoor advertising, and direct mail.
* Brand Awareness: Ensure consistent brand visibility across all offline channels, aligning with the company's marketing strategy.
* Retail Promotions & Activations: Plan and implement in-store marketing activities, product launches, and promotional campaigns to enhance footfall and customer engagement.
* Event Management: Organize and oversee events, sponsorships, and trade shows to promote the brand and drive sales.
* Vendor & Agency Coordination: Manage relationships with external vendors, creative agencies, printers, and media houses for marketing collaterals and advertising.
* Budgeting & Cost Management: Develop and manage budgets for offline marketing initiatives, ensuring cost-effective spending and maximizing ROI.
* Market Research & Competitive Analysis: Conduct market research to identify customer preferences, industry trends, and competitive positioning to refine marketing strategies.
* Collaboration with Internal Teams: Work closely with sales, merchandising, and digital marketing teams to ensure a cohesive marketing approach.
* Performance Analysis & Reporting: Track, measure, and analyze the effectiveness of offline marketing campaigns, preparing reports and insights for continuous improvement.
Key Skills:    Mandatory:
* Strong knowledge of traditional marketing channels, event planning, and branding.
* Excellent project management, negotiation, and vendor management skills.
* Ability to analyze data and generate actionable marketing insights.
* Strong communication, leadership, and team collaboration skills.
* Creative mind-set with a strategic approach to marketing.
* Experience in working with major retail chains and consumer brands.

Key Performance Indicators (KPIs):
* Increase in footfall and in-store conversions.
* Effectiveness of offline campaigns in driving brand awareness.
* ROI on offline marketing spends.
* Customer engagement and participation in offline events.
* Success rate of in-store activations and promotional campaigns.

Target Industry: Retail only

Gender: Open

Experience: 5+ years of experience in offline marketing in the retail industry

Job Location: Matunga, Mumbai

Working Days: 6 days (10.30 am to 7.30 pm)

Qualification: Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field

Notice Period: Immediate to 30 days

Relocation candidates: No