Impartner, the fastest-growing, most-award winning, pure-play channel management technology company, powers channel operations for world leaders from Honeywell to T-Mobile. Continued breakthrough innovations from Impartner help corporations accelerate revenue an average of 32.3% in the first year of use alone and have made the company one of the stars of the Silicon Slopes, Utah’s technology hotbed.

Now more than ever, people and companies buy stories, and sharp, compelling stories delivered concisely and cleverly in any medium are critical to standing out amongst the competition and getting the buy. We’re looking for the perfect balance of technical expertise and creative writing ability. As a marketing team, we are a fast-paced group that works closely together to grow the business. The ideal person for this position is a self-starter that leads up, down, and sideways. Below are the key responsibilities and requirements for this position:

Key Responsibilities:

• Use the marketing automation platform, targeted emails, and messaging to drive more pipeline to ultimately close additional business
• Create and refine email strategy to align with the overall company/marketing team goals
• Fully manage our marketing automation platform – Marketo
• Craft, evaluate and revise email streams based on our audience and continually understand their pain points
• Create executive-level reports to show how email streams are doing as a large part of our marketing strategy
• Up-level the MAP/email process and how it integrates into the overall ABM Strategy
• Identify trends in the market by analyzing audience engagement and continually refine content and processes to improve email performance

Requirements:

• Expert in MAP platforms, preferably Marketo
•  Ability to Identify and analyze target audience behaviors to find trends
• Design and implement direct email marketing campaigns and automation flows
• Strong proofreading skills focused on emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Manage email databases for accuracy and cleanliness
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Show exceptional internal communication habits and responsiveness
• Ferocious attention to detail and a willingness to sink your teeth into a project until it’s both beautifully crafted and sets us apart in the market
• A rapid and consistent follow-up style that continually inspires confidence
• Infectious and positive energy and a collaborative spirit that adds to and brings out the best in the collective marketing team
• A curious nature, that’s always looking at better, more efficient ways to do things (technology or process), and continually helps keep the work on the edge of industry best practices and technology

Nice to haves:

• ABM experience
• HTML CSS experience
• Graphic design experience
• Experience in SFDC
• Experience working with sales emails and platforms like outreach or SalesLoft
• Ability to manage integrations with a MAP like Marketo
• Cold prospect emailing experience vs. only opt-in audiences

WORK ENVIRONMENT

While performing this job’s duties, the employee may have prolonged periods of sitting at a desk and working on a computer. The employee is regularly required to communicate professionally in person, over the telephone, through email and other electronic means, move about the office, handle various types of media and equipment, and visually or otherwise identify, observe, and assess. The employee is occasionally required to lift up to 10 pounds and is required to travel occasionally unless otherwise specified in the job description.

The work environment characteristics described here represent those an employee encounters while performing this job’s essential functions. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. The term “qualified individual with a disability” means an individual with a disability who, with or without reasonable accommodation, can perform the essential functions of the position. At Impartner, we value inclusion and embrace diversity. Impartner is an equal opportunity employer and makes employment decisions based on merit. Impartner prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.

This job description intends to provide a representative and level of the types of duties and responsibilities required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.