ELLANA
 means “light” or “bright” in Greek.

Effortless beauty. Natural simplicity. Quiet confidence.

Ellana (pronounced Eh-lah-nah, not el-ya-na) Mineral Cosmetics is a global skin safe cosmetics brand where the pursuit of beauty goes hand in hand with healthy skin.

Ellana Mineral Cosmetics began in September 2007. At the time, finding the perfect makeup shade for Asian skin colors and skin tones was a struggle. It’s even more difficult for people with sensitive skin.  This was the personal experience of Ellana’s founders, Theresa Carbonel and Coney Avellana, as they searched for the answer to their makeup woes—until they discovered mineral makeup. Mineral was the best thing cosmetics had to offer. In the Philippines, it was expensive, not widely available and had limited shades. Realizing their struggles were shared by many, they created Ellana Mineral Cosmetics in September 2007. 

Today, Ellana is Asias #1 Mineral Makeup Brand loved by hundreds of thousands of women and men. With over 100 locations in the Philippines and serving customers all over the world via www.ellanacosmetics.com as far as Tunisia, Canada and France.

VISION

A universe where Beauty does more.

Redefine beauty. Do more with less. Be good, do good. Make impact beyond beauty.

MISSION

We co-create life-changing, high value experiences driven by love for people and planet.

OUR PRINCIPLES

What we believe, that guides what we do and how we are.

1. People come first.

2. We love the uniqueness of every individual.

3. We care for all forms of life.

4. We are happy.

5. We value courage.

6. The truth is data.

7. We pursue exponential growth.

8. We co-create: do things together.

9. We do good and contribute to something great.