About us
Empowering women is at the heart of everything we do. We know in our culture that women, as primary caregivers and nurturers, put their own health on the back seat to look after others. All evidence clearly points out that a health-conscious matriarch is better for the family, society, and economy. The barriers to women adopting a healthy lifestyle are real though – an absence of information, motivation, skills, spouse & family support, accessibility to places for physical activity, cost-effective services, and free time are real challenges. This is where AimFit comes in, AimFit is a fitness platform for women with a mission to make 110 million women in Pakistan the fittest in the world and change the future of our nation. We produce and distribute hyper-localised fitness content through our app and web products, targeting women and aim for our users to get hooked onto them.
We are a young and dynamic team hungry for growth. We want AimFit to be the spearhead in the transformative fitness and wellbeing journey for millions of women around the world. With increasing proliferation of smartphones, high-speed internet connectivity, and an undeniable shift in consumer behavior, more inviting of digitization across all spheres from consumer to enterprise, we are well positioned to revolutionize the health and wellness space of this country, and play our part in building the ecosystem!
We are curating an exceptionally talented team that is equally humble but resolutely self-confident in its ability to reach for the stars! Our team is currently small but growing fast so stakeholders joining now can expect to have a huge contribution towards the business and enjoy significant positions and stake in the company as we grow. And we truly believe that our team members are like our family. We have worked hard to build a culture that is professionally stimulating and satisfying for high achievers but also emotionally rewarding. We invest in our team’s development from the very start and want to make sure everyone who is part of our AimFit family is continuously learning, progressing and enjoying their role – not just getting the job done.
We truly take pride in the positive working culture we have built and believe in hiring people who will respect this culture and thrive in our happy place to become the best version of themselves. If you are someone who is determined, hardworking and wants to join a movement (not just an organization) then you might just find a home with us.