We know that corporate executives or division-level management of the homebuilders are not decision-makers to purchase TraceAir on each project, but they can provide recommendations to Land Developer Managers (LDM), Land Development Directors, Project Managers (PM) to use TraceAir on their projects and can significantly boost the adoption of TraceAir across their companies, which could mean hundreds of new projects. Also they have significantly larger budgets to spend on software than PMs or LDMs.

Corp/div managers value TraceAir and do find some workflows in our platform, even though our product has not been built for these personas specifically. We know that tracking progress of the projects, evaluating performance of LDMs and PMs, mitigating risks of significant time delays and cost overruns across their entire portfolio is on top of their mind. Construction projects are typically financed with debt, so time delays = higher cost of money and all homebuilders are