Location: Hyderabad (Preference for Telugu-speaking candidates or familiarity with Telugu culture)

Job Overview: Our luxury jewelry brand seeks an experienced Digital Ad Manager to drive our presence and conversion-focused campaigns on social media, primarily on Instagram, YouTube, LinkedIn. This role requires coordinating with our outsourced senior creative team to guide, manage, and post high-quality, engaging content. The ideal candidate will understand the digital marketing landscape, particularly for jewelry, and be adept at leveraging these platforms to maximize brand exposure and customer engagement.

Key Responsibilities (KRAs):

1. Platform-Specific Strategy & Execution:
   • Instagram: Lead campaign development, including Stories, Reels, and Shopping ads, focusing on high engagement and conversions.
   • YouTube: Plan and implement video campaigns, ensuring content aligns with brand aesthetics and drives viewership.
   • LinkedIn: Manage LinkedIn posts and comments plus networking communication to target high-net-worth clients and industry influencers.
   • Oversee scheduling and posting, maintaining a content calendar that aligns with brand promotions, seasonal trends, and product launches across all platforms.
2. Coordination & Collaboration:
   • Act as the bridge between our brand and the outsourced creative team.
   • Supply the creative team with all necessary assets, including jewelry photos, product details, and insights into current trends and audience preferences.
   • Gather and share data on relevant trends, competitor activity, and social media best practices.
3. Content & Ad Optimization:
   • Assist to Develop, monitor, and optimize content /ad campaigns tailored to each platform’s audience dynamics.
   • Focus on content and ad formats specific to each platform, enhancing visibility and engagement with target audiences.
4. Performance Tracking & Reporting:
   • Generate bi-monthly/monthly reports on key metrics (engagement, reach, CTR, conversions) specific to Instagram, YouTube, LinkedIn.
   • Provide actionable insights and recommendations to enhance campaign performance continuously.

Key Performance Indicators (KPIs):

• Growth in platform-specific engagement rates on Instagram, YouTube, LinkedIn.
• Increase in content/ad-driven conversions (target percentage for jewelry sales or inquiries).
• Lead quality and volume from platform-specific content/ad campaigns.
• Efficiency in managing and adhering to social media calendar schedules.
• Responsiveness in coordinating with the creative team for timely content delivery.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of experience in digital advertising and social media management for jewelry, luxury, or fashion sectors.
• Proven success in managing campaigns on Instagram, YouTube, and LinkedIn with demonstrated ROI.
• Knowledge of Telugu language and culture is a plus.

Skills:

• Strategic thinker with the ability to manage diverse social media platforms.
• Strong communication and coordination abilities to streamline workflows with creative teams.
• Proactive in identifying and integrating jewelry industry trends and cultural insights into campaigns.
• Detail-oriented and capable of handling multiple projects across multiple social media channels.