📄 Job Description

Title: Creative Content Director

Location: In-office (Hyderabad)

Salary: 50K - 1L  /month

Type: Full-time

Reporting to: Anand Gupta

🎯 Role Objective:

To build and execute visually powerful, emotionally hooking, and luxury-aligned content (video + captions) that communicates the brand story across multiple platforms.

📌 Responsibilities:

• Lead ideation and planning of all video content, especially reels.

• Write scripts, Instagram captions, hooks, and voiceover text.

• Give shoot direction to photographer/videographer team.

• Review and audit edits daily to ensure luxury-level output.

• Guide and maintain brand tone for Tarasri, NGO, gemstones, and Anand Gupta’s personal brand.

• Create weekly content schedules aligned with marketing strategy.

• Collaborate with the ad expert for performance hooks and trends.

✅ Must-Have Skills:

• 5+ years in content direction for a luxury/lifestyle/visual brand.

• Strong storytelling ability (especially for Instagram/short-form).

• Experience managing photo/video teams on real shoots.

• Can personally review and write high-end, clear copy.

• Understanding of visual luxury — proportion, aesthetics, and emotional impact.

• Awareness of digital marketing trends and reels dynamics.