Job Title: Chief Marketing Strategist & Creative Lead

Location: [Hyderabad – In-House, Full-Time]

Type: Full-Time, On-Site

Salary Range: ₹2.0L – ₹3.5L/month (Based on experience + performance incentives)

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🧠 Role Overview:

We are seeking a visionary yet hands-on marketing leader who will own our brand and marketing

end-to-end across our three key verticals: Jewelry, Gemstones, and Charitable Organization.

This role is for someone who has successfully led marketing functions, directed creative teams,

managed campaign outcomes, and is passionate about creating high-impact brand stories and

measurable results.

You will collaborate with our in-house ad expert, videographer, editor, and photographers — but

the ideation, direction, calendar planning, and creative quality will be your responsibility.

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🎯 Key Responsibilities:

🔸 Strategy & Calendar Leadership:

• Build marketing strategies for each brand objective (e.g., wedding jewelry sales,

gemstone education, charity outreach).

• Identify ideal marketing mediums (digital, print, influencer, PR, local events) for

every campaign.

• Design and own the marketing calendar and coordinate execution timelines across

platforms.

🔸 Creative Leadership:

• Ideate and brief content – including photoshoots, video scripts, brochure concepts,

reels, social ads.

• Collaborate with creatives to deliver high-quality, on-brand assets.

• Oversee editing, storytelling, post-production, and final approvals.

• Ensure all content meets aesthetic, quality, and impact standards.

🔸 Campaign Execution:

• Translate ideas into actionable campaigns with clear KPIs.

• Sync with the ad expert for implementation and reporting.

• Review campaign performance and apply insights to future planning.

🔸 Innovation & Resources:

• Use AI tools (content generation, video scripts, visuals) to speed up ideation.

• Build or recommend a team when needed — freelance editors, writers, PR

professionals, etc.

• Be the “go-to” person for creative execution and strategic direction.🔸 Communication & Influence:

• Engage influencers if required, plan collaborations and integrations.

• Suggest and coordinate PR activities or media presence.

• Represent the brand vision in all content — from Instagram to brochures.

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✅ Required Experience & Skills:

• Minimum 6–10 years in brand marketing / campaign leadership roles.

• Proven experience in jewelry, fashion, luxury, or lifestyle industries preferred.

• Strong aesthetic and storytelling sense.

• Skilled in working with videographers, photographers, editors, designers.

• Experience creating multi-format content (reels, print, 3D, motion graphics, etc.)

• Familiarity with tools like Canva, ChatGPT, Midjourney, Notion (or equivalents).

• Basic knowledge of ad formats, consumer funnels, and marketing metrics.

• Excellent communication and leadership skills.

• Track record of owning a result and delivering it.

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💰 Compensation (Indicative):

• Base Salary: ₹2.0L – ₹3.5L/month (Depending on profile & region)

• Performance Bonus: ₹0.5L–₹1L/month for measurable achievements (leads,

footfall, brand recall)

• Annual Growth & Annual bonus available based on Results, Efficiency

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🎯 Success in This Role Means:

• Consistent campaign execution that improves brand visibility and lead quality

• Creatives that are aesthetic, strategic, and high-performing

• A content pipeline that runs like clockwork

• A marketing plan that syncs with business goals and customer needs

• Increase in foot fool of exact Target Audience

• Active App user targets met

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