MHP/Team SI is looking for a copywriter that specializes in lead generation and direct response campaigns. You’ll be responsible for creating new ad and landing page copy for a variety of products & services in order to continually increase conversion rates. You’ll work closely with our interactive designer and marketing team in order to come up with new angles and ideas to improve our campaign performance.

WHAT YOU'LL DO:

• Write landing page copy for a variety of products and services

• Convince users to complete our desired action, whether it’s a phone call, lead, sale, etc..

• Come up with new angles in order to improve conversion rates

• Research competitors in order to discover new strategies being used

• Develop a process to streamline split testing and launching new copy

• Collaborate with design, development and marketing to implement new ideas

• Monitor campaign results to ensure metrics are improving

REQUIREMENTS / QUALIFICATIONS:

• 5+ years of professional writing experience

• A proficient content writer with a strong background

• Must have previous experience writing in a marketing position

• Comfortable working across teams and with multiple timelines and stakeholders

• A keen editors and proofreader’s eye

• Strong organizational and project management skills

• Ability to come up with creative solutions to improve performance

• Must have knowledge of online marketing & lead generation

• Knowledge of Facebook Ads, Twitter, Snapchat, Google Search and how users interact with each

EXPERIENCE THAT WILL IMPRESS US:

• Previous experience with direct response campaigns

• A portfolio of previous online copy that improved metrics

• Familiarity with Advertorial style landing pages

In line with our commitment to diversity and inclusion, we ask that all applicants do not include their photo in any submissions (i.e. portfolio, resume, etc.).