Overview:
Oversees the development of the strategy for digital media plans to meet a client’s marketing objectives and subsequent implementation, reporting and performance analysis. This role has deep knowledge in the digital media field possessing nationwide campaign experience in search engine marketing, social media advertising and display advertising. He/she who holds this role is part of the core account team and maintains a strong relationship with the client and internally across all disciplines. This position has ownership and direct responsibility for management within the media group on key accounts.
Responsibilities:
Core contributor to strategic initiatives. Articulates departmental and agency’s view on customer segmentation, media strategy tactics and execution. Ensures that strategies align with objectives and objectives of projects are met.
Oversee development of program strategies and analyses for all categories of digital media.
Responsible for comprehensive management of assigned accounts within the digital media department with minimal oversight. Typically, this includes the management of industry/category knowledge, planning, implementation, performance tracking and analysis and various associated projects.
Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications.
Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
Assume ownership of client questions and issues related to media; serve as day-to-day contact.
Work closely with the account, creative and measurement teams to ensure display media plans and creative/measurement work are strategically aligned, client needs are met and agency’s quality levels are maintained.
Provide leadership in employee technical and professional development training programs.
Assume broader role in key departmental or company initiatives.
Promote/sell media department capabilities across teams/companies.
Manage the work of Senior Digital Media Strategists, Digital Media Strategists and Associate Digital Media Strategists by providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members.
Maintains and models a high of professionalism, personal and business ethics
Models and lives the agency core values as outlined in the employee manual
Other duties as assigned
Qualifications:
Bachelor's degree in a related field.,
6+ years of experience in roles of increasing responsibility of a similar nature (e.g., ad agency media department).
Deep knowledge of and familiarity with digital media ad products including search engine marketing, social media advertising, pre-roll, display advertising and online audio.
2+ years of Management experience is required.
Thorough knowledge and understanding of interactive media (all channels and pricing models) preferred.
In depth understanding of digital media planning, negotiation, implementation and performance analysis.
Proven leadership ability and previous client relationship experience required.
Google Analytics Certification
Google Ads Certification
Exemplary communication skills (persuasive written, compelling oral).
Time management and problem solving skills.
In line with our commitment to diversity and inclusion, we ask that all applicants do not include their photo in any submissions (i.e. portfolio, resume, etc.).
