Profile Name: Product Marketing Manager

Team : Product Management

The Challenge 

We are releasing amazing content every week but some of our subscribed users are not watching them

We have a solid library and lots of content, but most of the user drop off without subscribing.

We deliver premium and sensible content which user watches after subscribing, but we are facing issues with renewals. 

We are looking for a product marketing managers, who would re-engage our subscribed and

and non-subscribed user, in a meaningful way in and solve some of the similar problems as listed above.

For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Roles and Responsibilities:

• Own end-to-end execution of Engagement, Retention and Renewal campaigns across channels mainly - notifications, SMS, WhatsApp, Push notifications, Product Inventory etc

• Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels

• Track & monitor channel level performance targets of visits, orders, revenue & conversion

• Optimize for Life Time Value (LTV) of the user

• Optimize marketing automation strategies to drive user conversion & engagement

• Work closely with Marketing & Content teams to ensure campaign deployment 

• Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

Expectations:

• 2-5 year experience as a Product Marketing Manager, Brand Manager or similar role

• Prior experience in marketing automation technology (Clever-Tap, Mo-engage) etc.

• Hands-on experience in performance marketing would be a big plus

• Strong analytical skills and ability to churn insights from data

• Self-driven with a high degree of ownership and have strong business acumen

• Excellent communication skills, and planning/project management skills

• Ability to lead with context and work collaboratively with multiple cross-functional teams

Who we are:

Dialect-based Netflix for Bharat. 

STAGE is a hyper-local OTT platform that produces content in dialects like Haryanvi, Rajasthani etc. STAGE features content formats like long-duration web series, movies, short-films, standup comedians, poetry, folk & much more.

Started in 2019, STAGE currently focuses on Haryanavi and Rajasthani as a dialect. It has become the largest OTT in the region, with over 150k+ subscribers already. 

 We are a  team of 45+, headquartered in Noida. Read more about us here

STAGE app :

Android app -> https://play.google.com/store/apps/details?id=in.stage 

iOS app -> https://apps.apple.com/in/app/stage-latest-haryanvi-videos/id1531280099

To apply drop a note at - [email protected] / [email protected]