Digital Media Planner

 

The Digital Media Planner is responsible for the execution quality and management of media plans. The Digital Media Planner will monitor deliverables and be responsible for ensuring work is to specification and that all media campaigns are executed on time and within budget. In addition, reporting and analytics on a client-by-client basis will be a focal point for this role.

The Digital Media Planner will be extremely knowledgeable in all digital channels, including search (paid and organic), social media, and programmatic display. They will be able to address strategy and implementation across all media platforms. An extensive background in self-service digital platforms is required.

 

Skills & Experience Requirements

 

Analytics & Projections - Extensive experience analyzing data, thinking creatively, and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.

 

Independence - Must demonstrate exceptional interpersonal skills by portraying a professional personal image and positive image of the organization in all contacts with employees and the public.

 

Entrepreneurial Attitude - Embrace ambiguity. Flourish in a small team environment. Help build our process. Step in and complete any task.

 

Understand Digital Media - Deep grasp of how to use digital media. For example, how to track digital behavior, advise on paid media channels, & and leverage customer data.

 

Prioritize Business Objectives - Awareness of what will drive the agency and clients forward in the short and long term.

 

Primary Responsibilities & Duties

 

● Ensuring exceptional quality and timeliness of digital media plans and budgets
 

● Guide Account Services to ensure alignment with and delivery against client KPIs during the initial planning stage
 

● Reviewing and managing client data to ensure optimal performance on all campaigns
 

● Supports with overseeing the day-to-day maintenance of accounts and responds to, prioritizes, and follows through to completion of all account team and client requests/needs, including POVs, client education, and presentations across multiple digital channels: paid search, social media, display, digital video, etc.
 

● Working with the media team to ensure media plans are strategic, delivering on client objectives, and meet stated goals
 

● Leveraging multiple data sources and working with the data science team to discover insights
 

● Performance tracking and analysis: analyzing and reporting on campaign budgets and results across all channels on a weekly and monthly basis. Assisting in the creation of client-facing reports by developing insights around the results of digital media campaigns.

 

Experience required for the role

 

● Bachelor's degree or comparable work experience
 

● 3-5 years of Digital Marketing experience
 

● 1-2 years of Google paid search campaign management
 

● Google Suite and Keynote (or PowerPoint) experience required
 

● Experience with paid social media platforms (Facebook Ads, LinkedIn Ads, etc.), obsessed with maximizing ROI
 

● Analytical background with a creative approach to problem-solving
 

● Deep understanding of how advertising, landing pages, and conversion rate optimization work together
 

● Adept ability to balance analytics with human behavioral insights
 

● Ability to learn new and emerging ad platforms as they become available
 

● A clear understanding of the client-agency relationship

 

● Strong communication skills (verbal and written)
 

● Disciplined organizational skills with strong attention to detail
 

● Comfort in a fast-paced environment
 

● Team player who can immediately add value

 

Benefits

 

It's a fast-growing company and compensation is designed to be competitive and commensurate with experience. All employees receive healthcare, paid time off, a retirement plan, and a flexible and inclusive work environment.

 

Equal Opportunity Employer

 

We strongly encourage people of color, LGBTQ+, veterans, and individuals with disabilities to apply. The company is an equal-opportunity employer and welcomes everyone to our team.

 

Job Type: Full-time

 

Benefits:
 

● 401(k)
 

● Dental Insurance
 

● Health insurance
 

● Paid time off

 

Schedule:

● Monday to Friday