We are looking for a Director of Marketing to build and manage our marketing strategy. We are looking for someone with experience in modern web-based marketing approaches that can identify cost effective ways to increase brand awareness and generate leads for a sales team.
- Proven working experience in digital marketing, particularly within the wealth management industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Excellent leadership, communication, and decision-making skills
- Experience with digital and print marketing, content marketing, and social media marketing
- Detail oriented
- Ability to multitask
- Development and implementation of the Brand strategy.
- Developing the marketing strategy for new and existing products
- Manage the marketing strategy and budget - including campaigns, events, digital marketing, and PR.
- Working closely with the sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Work closely with product management team to define marketing materials and programs.
- Manage social media presence to increase social media recognition and awareness
- Work closely with product management team to conduct competitor research.
West Palm Beach
, United States
||11 Nov 2019
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