Job Description

Opportunity
We are looking for a Director of Marketing to build and manage our marketing strategy. We are looking for someone with experience in modern web-based marketing approaches that can identify cost effective ways to increase brand awareness and generate leads for a sales team. 

Position Requirements

  • Proven working experience in digital marketing, particularly within the wealth management industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Detail oriented
  • Ability to multitask

Responsibilities

  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Manage the marketing strategy and budget - including campaigns, events, digital marketing, and PR.
  • Working closely with the sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence to increase social media recognition and awareness
  • Work closely with product management team to conduct competitor research.
     
More Details
Employment Type: Full Time
Location: West Palm Beach , Florida , United States
Experience Required: Director/ Vice-President
Date Published: 11 Nov 2019
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