Job Brief:
We are looking for a dynamic bilingual (English & Malay) content writer to be part of the team associated with one of Malaysia's legendary culinary icons - Chef Wan. You will be responsible for growing Chef Wan Lifestyle - a dedicated eCommerce platform promoting products and services developed and endorsed by Chef Wan himself.
Responsibilities:
Content Strategy
· Develop traffic driving and customer converting content strategies through in-depth competitor analysis and target audience study
· Develop and maintain editorial calendars and project calendar
· Set publishing timelines from idea generation to publication
· Knowing which platform different kinds of content are best suited to
· Plan when and how to repurpose popular content across media platforms
Content Creation
· Identify your audience interest
· Lead research and trend spotting within the field that fuels content creation
· Produce interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include blog posts, emails, website copy, eBooks, guide, case studies, videos, presentations, speeches, and other content as needed
· Contribute to social media postings and support social media specialist in management of social media accounts
Content Monitoring & Optimisation
· Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools
· Provide accurate and timely project reporting on all content marketing activities
· Optimise delivery strategy for each piece, repeatedly test various tools, content formats, and distribution channels with various target audience segments
· Optimise the performance of produced content across different platform
· Identify popular/well perform content and strategise how to repurpose the content across media platforms
· Implement new tools and processes for effective creation and measurement of content
· Build and track benchmarks for measuring success and ROI
The Plus Points:
· You will be supported by designers on product graphic and video
· You will be able to access to our database and tools of content, templates and graphics
Skills Required:
· Data-driven and highly analytical: GA, FB analytics etc
· Great project management and time management skills
· Excellent interpersonal skills and communication skills
· Excellent written and verbal communication, both in English & Bahasa Malaysia (BM)
· Candidates fluent in BM required as role requires candidate to deal with our Malay speaking stakeholders.
· Basic Microsoft Office skills (excel, ppt, words)
· 2-3 years experience in content management and/or social media management
