Job Brief:

We are looking for a dynamic bilingual (English & Malay) content writer to be part of the team associated with one of Malaysia's legendary culinary icons - Chef Wan. You will be responsible for growing Chef Wan Lifestyle - a dedicated eCommerce platform promoting products and services developed and endorsed by Chef Wan himself. 

Responsibilities:

Content Strategy

·        Develop traffic driving and customer converting content strategies through in-depth competitor analysis and target audience study

·        Develop and maintain editorial calendars and project calendar

·        Set publishing timelines from idea generation to publication

·        Knowing which platform different kinds of content are best suited to

·        Plan when and how to repurpose popular content across media platforms

Content Creation

·        Identify your audience interest

·        Lead research and trend spotting within the field that fuels content creation

·        Produce interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include blog posts, emails, website copy, eBooks, guide, case studies, videos, presentations, speeches, and other content as needed

·        Comfortable with creating visual content (E.g. pictures and/or videos) to post on social media channels

·        Contribute to social media postings and support in the management of social media accounts

Content Monitoring & Optimisation

·        Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools

·        Provide accurate and timely project reporting on all content marketing activities

·        Optimise delivery strategy for each piece, repeatedly test various tools, content formats, and distribution channels with various target audience segments

·        Optimise the performance of produced content across different platform

·        Identify popular/well perform content and strategise how to repurpose the content across media platforms

·        Implement new tools and processes for effective creation and measurement of content

·        Build and track benchmarks for measuring success and ROI

The Plus Points:

·        You will be supported by designers on product graphic and video

·        You will be able to access to our database and tools of content, templates and graphics

Skills Required:

·        Data-driven and highly analytical: GA, FB analytics etc

·        Great project management and time management skills

·        Excellent interpersonal skills and communication skills

·        Excellent written and verbal communication, both in English & Bahasa Malaysia (BM)

·        Candidates fluent in BM required as role requires candidate to deal with our Malay speaking stakeholders.

·        Basic Microsoft Office skills (excel, ppt, words)

·        2-3 years experience in content management and/or social media management