Job Summary:

We are seeking a highly skilled and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing effective social media strategies to promote our brand, engage with our target audience, and drive website traffic and conversions. You will also be responsible for managing and maintaining our social media accounts, creating compelling content, and analyzing the performance of our social media campaigns.

Responsibilities:

• Develop and execute social media strategies to enhance brand awareness, increase engagement, and drive website traffic and conversions.
• Manage and maintain our social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.
• Monitor social media trends, tools, and applications, and appropriately apply that knowledge to improve our social media presence.
• Interact with our target audience on social media platforms, respond to comments and messages, and build meaningful relationships with our followers.
• Collaborate with the marketing team to integrate social media strategies with overall marketing campaigns.
• Monitor and analyze the performance of social media campaigns using analytical tools and make data-driven decisions to optimize results.
• Stay up-to-date with the latest social media best practices, trends, and industry standards.
• Provide regular reports and insights on social media performance to management.

Requirements:

• Proven work experience as a Social Media Manager or in a similar role.
• Solid understanding of social media platforms, their algorithms, and best practices.
• Excellent knowledge of content creation, copywriting, and graphic design principles.
• Proficient in using social media management tools and analytics platforms.
• Strong communication and interpersonal skills.
• Ability to think creatively and generate innovative ideas.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with SEO and digital marketing concepts.
• Time management and organizational skills.
• Bachelor's degree in marketing, communications, or a related field (preferred).