Title: Sr. Content Writer ( HR Domain)
Location: Mohali
Experience - 4-6 Years

Key Responsibilities:

1. Content Strategy Development:

• Create and execute a complete content strategy aligned with lead generation and brand awareness goals.
• Research industry trends, competitor content, and audience needs to drive relevant and engaging content.

2. Content Creation:

• Write and develop high-quality content, including blog posts, case studies, white papers, eBooks, infographics, web content, video scripts, and email campaigns.
• Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space.
• Develop content to support product launches, marketing campaigns, and sales enablement.

3. Lead Generation and Content Marketing:

• Create content optimized for SEO to drive organic traffic and generate qualified leads.
• Collaborate with the SEO team to ensure content is aligned with target keywords and search intent.
• Design and implement content distribution plans across relevant channels (website, social media, email, LinkedIn, etc.).

4. Case Studies and White Papers:

• Research and create detailed case studies highlighting client success stories and RChilli’s impact.
• Write technical and business-focused white papers that demonstrate product value and address industry pain points.

5. Email and Campaign Content:

• Develop compelling email sequences, drip campaigns, and newsletters to nurture leads and drive conversions.
• Collaborate with the marketing team to create campaign-specific landing pages and content.

6. Visual Content Collaboration:

• Work with the design team to develop infographics, video scripts, and other visual content that complements written content.

7. Thought Leadership and Branding:

• Contribute to establishing RChilli’s brand voice and thought leadership in the industry.
• Regularly publish content on LinkedIn and other platforms to enhance brand credibility.

8. Content Performance Analysis:

• Monitor and analyze content performance metrics to refine and improve content strategies.
• Leverage data insights to create high-performing content that resonates with target audiences.

Requirements:

• Minimum 4-6 years of experience in content writing, preferably in the SaaS industry.
• Proven track record of developing and executing successful content marketing strategies.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO, keyword research, and content optimization.
• Experience in creating long-form and short-form content.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent research skills and the ability to translate complex concepts into engaging content.
• Familiarity with content management systems (HubSpot etc.) and marketing automation tools.

Education and Qualifications:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Master’s degree in Mass Communication, Journalism, or MBA in Marketing is highly preferred.
• Additional content marketing, digital marketing, or SEO certifications will be an advantage.