We are Looking for a PPC(Pay Per Click) Specialist to Join our Marketing Team:
Experience: 2 to 4 Years
Shift: (UK Shift)
Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.
 

Role & Responsibilities:

• Plan and form effective paid search strategies

• Run and optimize different PPC (Pay per click) campaigns

• Run and optimize video marketing campaigns

• Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc

• Plan a budget and monitor bids to increase ROI

• Track KPIs to evaluate performance and pinpoint issues

• Deliver reports for administration and management

• Compose appealing and brief copies for adverts

• Discover approaches and ways to decrease the risk of click fraud

• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics

• Communication with team and management on project development, timelines, and results

• Negotiate/close deals and handle complaints or objections

Minimum Skills Required:

• 2-4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.

• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).

• AdWords / Bing certification is a plus.

• Basic knowledge of paid video marketing.

• Ability to work in a flexible work schedule.

• Hubspot CRM knowledge/experience added advantage.