PPC Specialist (Pay Per Click Specialist, SaaS B2B Ad Campaigns)

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23 Oct 2024

We are Looking for a PPC(Pay Per Click) Specialist to Join our Marketing Team:
Experience: 2 to 4 Years
Shift: (UK Shift)
Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.
 

Role & Responsibilities:

  • Plan and form effective paid search strategies

  • Run and optimize different PPC (Pay per click) campaigns

  • Run and optimize video marketing campaigns

  • Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc

  • Plan a budget and monitor bids to increase ROI

  • Track KPIs to evaluate performance and pinpoint issues

  • Deliver reports for administration and management

  • Compose appealing and brief copies for adverts

  • Discover approaches and ways to decrease the risk of click fraud

  • Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics

  • Communication with team and management on project development, timelines, and results

  • Negotiate/close deals and handle complaints or objections

Minimum Skills Required:

  • 2-4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

  • Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.

  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).

  • AdWords / Bing certification is a plus.

  • Basic knowledge of paid video marketing.

  • Ability to work in a flexible work schedule.

  • Hubspot CRM knowledge/experience added advantage.

Associate

Full Time

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