Title: PPC(Pay Per Click) Specialist
Location: Mohali, Punjab
Experience: 2-4 Years
Shift: Morning and UK Shift

Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.

Minimum Skills Required:

• 2-4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Proven experience in PPC campaign management, preferably in the HR tech or SaaS industry.
• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).
• Basic knowledge of paid video marketing.
• Excellent communication skills and creativity in ad design and messaging.
• Ability to work in a flexible work schedule.
• Hubspot CRM knowledge/experience added advantage.
• Certification in Google Ads or similar platforms is a plus.

Role & Responsibilities:

• Plan and perform effective paid search strategies
• Create and optimize various PPC (Pay per click) campaigns
• Stay updated on industry trends and competitors to refine strategies.
• Manage budgets effectively, maximizing ROI for all paid advertising efforts.
• Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc.
• Track KPIs to evaluate performance and pinpoint issues
• Deliver reports for administration and management
• Compose appealing ad copies for adverts
• Discover approaches and ways to decrease the risk of click fraud
• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Communication with team and management on campaigns analysis, timelines, and results.

Technical Background:

• Good experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with website analysis using a variety of analytics tools including Google analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads etc).
• AdWords / Bing certification is a plus.
• Basic knowledge of paid video marketing.
• Ability to work in a flexible work schedule.
• Graduation with relevant experience and Certifications.
• MBA is an added advantage.
• Hubspot CRM knowledge/experience added advantage
• Knowledge of Affiliate marketing is added advantage