Job Description

Role : Demand Generation Manager

Exp: 5+ Years

Shift: US/ CST Hours

Work Mode: Onsite/Hybrid

About RChilli: RChilli is a leading provider of AI-powered recruitment solutions, helping companies streamline their hiring process with accurate data extraction and seamless integration. With successful partnerships with Salesforce, Oracle HCM, Workday and SAP SuccessFactors, RChilli is committed to revolutionizing recruitment technology.

Job Overview: We are seeking an experienced and strategic Demand Generation Manager to lead and execute demand generation campaigns. You will be responsible for driving pipeline growth, generating qualified leads, and supporting the sales team by implementing targeted marketing strategies. Your expertise will play a key role in expanding our presence in the ERP market.

Key Responsibilities:

1. Demand Generation Strategy:

   • Develop and execute comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.

   • Implement multi-channel marketing campaigns including email, paid media, content marketing, webinars, and ABM campaigns.

2. Campaign Management:

   • Create, manage, and optimize integrated marketing campaigns using HubSpot and other marketing tools.

   • Collaborate with the SDR team to ensure alignment between marketing initiatives and outbound outreach.

3. Account-Based Marketing (ABM):

   • Develop personalized ABM strategies to engage key decision-makers at target companies using Oracle HCM, SAP SuccessFactors, and other ERP systems.

   • Partner with the sales team to identify priority accounts and create tailored content and messaging.

4. Lead Nurturing and Conversion:

   • Design and execute lead nurturing workflows to move prospects through the funnel.

   • Manage and optimize lead scoring models and ensure seamless handoff to the sales team.

5. Performance Analytics:

   • Track and analyze campaign performance metrics including CPL, MQLs, SQLs, pipeline contribution, and ROI.

   • Provide insights and recommendations for continuous improvement.

6. Collaboration:

   • Partner with the content team to develop engaging content assets including whitepapers, case studies, and webinars.

   • Work closely with the SDR, sales, and product marketing teams to align on goals and share insights.

7. Marketing Technology Management:

   • Utilize HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting.

   • Leverage AI-powered tools to optimize performance and drive efficiency.

Qualifications:

• 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment.

• Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets.

• Strong understanding of ABM strategies and lead nurturing techniques.

• Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads.

• Excellent analytical and reporting skills.

• Experience collaborating with sales, SDRs, and content teams.

• Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred.

Preferred Qualifications:

• Experience using AI-powered tools for campaign optimization.

• Strong project management skills with the ability to manage multiple campaigns.

• Excellent written and verbal communication skills.

Benefits:

• Competitive salary and performance-based incentives.

• Remote work flexibility.

• Opportunity to work with a leading AI-driven recruitment solutions provider.

• Collaborative and dynamic work environment.