Job Description

Are you a smart and savvy marketing expert that constantly brainstorms new ideas to push the culture? Are you driven by the opportunity to challenge the status quo and market it in a way that compels others?

What if you had the opportunity to expand the opportunities for stay-at-home moms who want to spend time with their children AND earn an abundant income?

Our client is seeking a highly creative and analytical Marketing Manager to oversee all aspects of our marketing strategies and initiatives from auditing and optimizing our current practices, to implementing new initiatives to grow our business and carry out our company vision. The Marketing Manager will report directly to the CEO and will work collaboratively with vendors and internal teams.  

Day-in and day-out, the Marketing Manager will be responsible for creating and executing our marketing strategies. You will lead all our creative efforts and take ownership of core marketing initiatives that accelerate our coaching business’ rapid growth. You will be responsible for monitoring daily KPI’s, analyzing the data as it comes in and making adjustments to campaigns in real-time, testing new campaigns to garner additional data, and working with the CEO and sales team to assess the qualitative and quantitative nature of the leads from each campaign.

This role requires strategic insight, creative thinking, extensive experience in crafting top-notch marketing campaigns, and a drive to own projects from ideation to execution. We are looking for an innovator, a trendsetter, and a progressive thinker who has a deep understanding of marketing communications strategies and tactics and how they come together to provide measurable results.

Some of the perks:

  • Growth Potential: the market is ripe with opportunities for us to reach more people and increase our revenue. You'll be part of the ambitious vision we have for our company and we want you to stay with us long-term.

  • Autonomy & Ownership: Contribute your knowledge and expertise in leading the sustainable growth of our digital marketing agency.

  • Company Culture: You’ll be hard-pressed to find a company and team with so much care for you as a person; this is a place where you will be treated with kindness while you are simultaneously given the opportunity to grow as an employee and as a person.

  • Work From Home: This is a fully remote position so no lunch rush, and no long hours in the office away from family or friends; saving time that would otherwise be spent on a long commute allows you to have a better work-life balance and adds hours back into your days.

Responsibilities:

  1. Innovation:

    • Show up hungry and eager to try new things on an ongoing basis 

    • Audit existing campaigns and strategies and identify opportunities to optimize

    • Understand our customer journey and spearhead new approaches to exceeding targets

  2. Monitoring, Analyzing, and Reporting: 

    • Monitor all active ad campaigns to ensure they meet KPI requirements

    • Manage all funnels and points of entry for potential customers

    • Keep a close eye on data trends and proactively make decisions to maintain optimization and communicate efficiently with leadership

    • Maintain compliance on all of our social media platforms and introduce new platforms for lead generation

    • Run weekly meetings with the CEO and the sales team to report on data and metrics

  3. Strategy & Implementation:

    • Research, test and identify opportunities to try new approaches to digital marketing

    • Draw from your expertise and current trends to scale stagnant campaigns

  4. Team

    • Play an expert role on our team and proactively contribute ideas to our company success

    • Demonstrate commitment to the vision and big picture of where we are going and build out the roadmap, and eventually, the team to get us there

    • Be a go-to collaborator and helpful team member to everyone across the business

Must Have:

  • Ability to work at an extremely fast pace with competing priorities

  • Previous experience with online advertising (Google, Facebook, or YouTube)

  • Proven experience analyzing data

  • Strong experience with ClickFunnels and Hubspot preferred 

  • Ability to work autonomously and proactively 

  • Experience in affiliate marketing

  • Writing compelling copy that converts

  • Ability to maintain high standards while keeping tabs on several moving pieces

  • Quick learner with a think-on-your-feet attitude

  • A commitment to high standards, excellence, team, and our clients

If you’re a great fit for everything above and just thinking about being in this job gets you excited, apply today!

More Details
Employment Type: Full Time
Location: [REMOTE]
Experience Required: Mid-Senior Level
Date Published: 23 Nov 2021
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