Director of Marketing (Digital Marketing Agency)

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07 Jan 2022

Do you think of yourself as someone who is driven, analytical, and has a hunger to learn? Are you ready to help clients double or even quadruple their sales using paid advertising? 

Here is who you are: You are someone with the skills to build out funnels that consistently bring in our target clients. You are excellent at bringing insight, expertise, and innovation that will support our team and play a key role in helping us to reach more people and ultimately, make a bigger impact. As the dedicated marketing head at our paid advertising agency, you will be expected to bring a wealth of knowledge and strategic thinking that will challenge your personal and professional growth while raising the standards of everyone around you. 

Here’s who we are: We focus on the High Ticket Funnel Industry, eCommerce, and Lead Generation. With focusing on funnel marketing, these strategies are fine-tuned to the needs and complications of our clients before we even meet them. Our number one job is to get each client a measurable return on investment in their advertising with us. We have combined our media buying expertise with world-class tracking, data analytics, and creative ability to become the biggest driver of growth companies can expect online.

This is a position for someone who is action, performance, and results-oriented. You will have the opportunity to take extreme ownership of this role and showcase your talents while collaborating with an equally passionate team in a heavily data-driven environment. 

Some of the perks:

  • Growth Potential: Our company is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally and professionally

  • Impact: Be a decisive leader and go-to contributor in a business that is creating huge success for our clients and team

  • Autonomy & Ownership: Contribute your knowledge and expertise in leading the sustainable growth of our company

Specific Position Responsibilities

  1. Leadership:

    • Lead the internal marketing team through mentorship and accountability

    • Set strategic goals based on data in collaboration with the leadership team

    • Facilitate daily team meetings and hold the team accountable to KPIs

  2. Monitoring, Analyzing, and Reporting: 

    • Monitor all active ad campaigns to ensure they meet KPI requirements

    • Manage all funnels and points of entry for potential customers

    • Keep a close eye on data trends and proactively make decisions to maintain optimization and communicate efficiently with leadership

    • Going over the numbers for the month and quarter 

    • Review metrics on a monthly and quarterly basis

  3. Team: 

    • Collaborate with Sales to proactively address trends and strategically 

    • Work with content team/outbound marketing team to get 10 ‘Whale’ leads a month

    • Own your KPIs and your responsibilities for contributing to the success of the business

    • Proactively collaborate and foster a culture of "winning as a team" by encouraging sharing of new tools, techniques, and solutions

Must Have:

  • Marketing leadership experience, metics driven environment preferred  

  • Experience in paid advertising and/or digital marketing agency is preferred

  • Proven experience analyzing data, providing insights, and setting strategic goals

  • Technology-driven

  • Previous experience with ClickFunnels, Infusionsoft, and a high-level experience with HubSpot preferred 

  • A commitment to high standards, excellence, team, and our clients

If you are someone who speaks numbers, forecasts in their sleep, and consistently innovates their approach, look no further. Apply today!

Director/ Vice-President

Full Time

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