Our client is seeking a part-time Business Writer to oversee and help add a new level of sophistication to their content marketing strategy. The Business Writer will combine their knowledge of digital marketing with the vast amount of content and concepts created by our client’s founder to drive a coordinated and strategic content schedule across the company’s social network. Through creativity, organization, and focus, the Business Writer will create a system that consistently serves up high-impact content designed to engage and grow our client’s target audience.

For the right candidate, this role will be the ideal playground to flex your talents and grow your career. The Business Writer will have access to a massive library of content (blog posts, articles, videos, podcast interviews, book excerpts, etc.) to create copy, highlight reels, email blasts, and ultimately turn content into lead magnets that generate sales. The Business Writer will work directly with the team’s VA to approve content and copy to be posted on a weekly basis. By studying the company’s brand and understanding how its founder operates, the Business Writer system of content management, growth hacking, and execution will assume control of this side of the business, allowing the founder/CEO to focus on other strategic initiatives. 

The ideal candidate for this position is one who is creative, has a deep understanding of digital marketing, has passion and skill for creating persuasive content, and is excited to grow an audience for a business that already has a recognized brand and healthy head start. In a world where audiences have more channel choices and are more distracted than ever before, this candidate must bring impeccable organization skills, outstanding attention to detail, and a drive to lead a business to the next level to excel in this position. 

Responsibilities:

• Learning:

  • Study and understand everything there is to know about the company (mission, vision, target audience, products, programs, etc.)

  • Learn the CEO - how to “speak” like them in the content you will be putting forth 

• Managing, Planning, and Creating: 

  • Plan out and create a content schedule from the company’s content library for the week to be released across the company’s social media platforms

  • Review and approve copy with company VA before the content is released

  • Use creativity and strategy to develop “lead magnets” in content that help grow the company’s audience and overall sales

  • Edit videos and create “highlight reels” for social media content

  • Write copy and collect content to be used in email blasts

  • Ultimately work towards adding a level of sophistication to the company’s content methodology 

• Team: 

  • Maintain consistent communication with CEO and VA

  • Share ideas and strategize new concepts for content with the CEO

Must-Have:

• 2 years minimum experience in marketing management, social media content management work, or similar

• Strong copywriting skills that are persuasive and marketing-minded

• Must be a proactive and independent worker that takes ownership of their work and the position

• Can approach content with creativity and uniqueness

• Has a solid understanding of online business and digital marketing

• Very tech-savvy and familiar with working with all major social media platforms and select publishing tools

• Must be available to work in the EST timezone during typical business hours

• Proficient in Microsoft Office (specifically Excel, Word, Powerpoint)

• Experience in video editing would be a plus 

If you’re a great fit for everything above and just thinking about being in this job gets you excited, apply today!