Job Brief: The role entails integrated marketing lead, responsible for leading and managing the company’s integrated marketing efforts to drive brand awareness, customer acquisition and revenue growth.


Responsibilities: 

Overall:

- Generating leads through activities digital channels such as email marketing, SMS, RCS, WhatsApp.

- Implement best practices across the digital channels such as segmenting, targeting, frequency and deliverability.

- Should be able to optimize on the campaigns.

Email Campaign Management:

- Design, edit, test and deploy email campaign using communication tools.

- Create and manage multiple templates for email campaigns.

- Experience with marketing automation platforms and the ability to implement automated workflows for lead nurturing, scoring and personalized customer journeys.

- Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement.

 

Digital Media Planning:

- Deploy continuous lead generation digital campaigns and building customer journey from leads to acquisition.

- Conceptualize, develop, and execute digital marketing campaigns across various channels including digital, social media, email, content marketing.

- Generate and share reports on campaign performance optimizing strategies for enhanced performance.

- Monitor and manage lead progression through sales funnel.

- Coordinate with respective team to gather audience lists.

- Use data driven insights to assess campaign performance, identify areas of improvement and make data backed recommendations.

- Should be able to optimize the marketing ROI.

 

Marketing Automation:

- Building and monitoring automated campaigns across web and email.

- Building and testing workflows workflows and automation on multiple platforms (Hubspot, Moengage, etc.).

- Ensuring smooth execution of campaigns and troubleshoot in case of any issues.

- Using CRM and marketing automation tools to segment and target customers group effectively, ensuring personalized content is delivered to the right audience.

- Identifying new areas of automation, set-up and smooth running.

Skills Required:

- Bachelor’s degree in Marketing and Business to a related fields ( master’s degree preferred).

- Proven experience of 8-12 years in marketing.

- Proficient in email marketing, campaign management, lead generation.

- Familiarity with email marketing tools such as netcore, gupshup etc.

- Proficiency in MS Excel, MS PowerPoint and other Office 365 application.

- Proficiency in marketing analytics and data driven decision making.

- Strong familiarity with marketing automation tools and technologies.

- Ability to work in a fast paced, dynamic environment.

- Excellent communication and collaboration skills.

- Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution.

- Manage relationships with external marketing agencies vendors, partners to support campaign execution and achieve marketing goals.

- Ensure all marketing activities comply with industry regulations and ethical standards.

- Should be abreast of current marketing tools used in marketing.

 

Location: Vikhroli, Mumbai

Job Type: Full time

Workplace: On-site

CTA: Rs. 10 -15 LPA