Responsibilities:

1.Marketing Strategy:

·       Develop and execute comprehensive marketing strategies to enhance brand awareness and drive audience engagement.

·       Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.

·       Monitor market trends and competitor activities to identify opportunities and threats.

2.Branding and PR:

·       Oversee the development and maintenance of a strong brand identity.

·       Manage public relations efforts to build positive relationships with the media and key stakeholders.

·       Ensure consistent messaging across all communication channels.

3.Communication Media:

·       Lead the development of communication plans to convey the company's vision and values.

·       Manage the creation of compelling content for various media channels, including press releases, blog posts, and social media.

4.Promotion:

·       Plan and execute promotional campaigns to drive traffic and engagement.

·       Collaborate with partners and influencers to expand reach and enhance promotional activities.

·       Monitor and analyse the effectiveness of promotional campaigns to optimize strategies.

5.Content Creation:

·       Oversee the end-to-end process of creating short movies, teasers, trailers, and launches for YouTube and other platforms.

·       Develop creative concepts and collaborate with the production team to ensure high-quality content production.

·       Utilize analytics and audience insights to tailor content strategies and enhance viewership.

6.YouTube Channel Experience:

·       Extensive experience managing a YouTube channel, including the production of multiple short films, teasers, trailers, and launches.

·       Proven success in developing and executing influencer marketing strategies, master classes, and Craft school initiatives.

7.Digital Marketing and Media:

·       Focus on recruiting a candidate with a strong background in digital marketing, media, PR, promotions, branding, and communications.

·       Leverage expertise in live productions and content indications to enhance the company's digital presence.

8.Brand Hosting:

·       Collaborate with the CEO to represent the brand effectively in various hosting capacities.

·       Ensure alignment of brand messaging with executive leadership vision.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience (minimum 8 years) in marketing, branding, and content creation in the entertainment industry.
• Strong understanding of digital marketing, social media trends, and content distribution.
• Demonstrated success in executing successful promotional campaigns and increasing audience engagement.
• Proficiency in video production and editing tools; experience in creating short movies for YouTube.
• Excellent communication, leadership, and collaboration skills.