Responsibilities:

1,Content Strategy:

·        Develop and execute a comprehensive content strategy aligned with the brand's vision and business objectives.

·        Create engaging and compelling content across various channels, including website, social media, and email marketing.

2.Influencer Collaboration:

·        Identify and build relationships with influencers and brand ambassadors aligned with Shelly Jewels' brand values.

·        Collaborate on influencer marketing campaigns to increase brand visibility and engagement.

3.Brand Storytelling:

·        Craft and communicate a cohesive brand story through various content formats.

·        Ensure consistency in messaging and brand voice across all content platforms.

4.Social Media Management:

·        Oversee the management of social media platforms, ensuring the delivery of high-quality and relevant content.

·        Leverage social media to enhance brand presence and engage with the target audience.

5.Collaboration with Creative Teams:

·        Work closely with creative teams to ensure alignment between content creation and brand aesthetics.

·        Provide guidance on visuals, videos, and other multimedia elements to enhance content effectiveness.

6.Analytics and Optimization:

·        Utilize analytics tools to measure the performance of content and influencer marketing initiatives.

·        Optimize strategies based on data insights to improve engagement and conversion rates.

7.Team Leadership:

·        Lead and mentor a team of content creators and influencer relationship managers.

·        Foster a collaborative and innovative environment to drive creativity and excellence

8.Financial Management:

·        Oversee the financial health of the company, including budgeting, forecasting, and financial planning.

·        Ensure the efficient use of resources and implement measures to optimize financial performance.

9.Product Development and Merchandising:

·        Work closely with the product development team to curate a compelling and diverse jewelry collection.

·        Stay informed about industry trends and customer preferences to guide product development and merchandising strategies.

 10.Stakeholder Relations:

·        Build and maintain positive relationships with key stakeholders, including investors, suppliers, and partners.

·        Represent the company in public forums, industry events, and media interactions

11.Market Positioning and Branding:

·        Develop and implement strategies to enhance the company's market positioning and brand image.

·        Drive brand awareness and customer loyalty through effective marketing and branding initiatives.

 12.E-commerce Operations:

·        Oversee the end-to-end operations of the e-commerce platform, ensuring a seamless and customer-centric online shopping experience.

·        Collaborate with cross-functional teams to enhance the efficiency of supply chain, logistics, and customer service processes.

13.Digital Marketing:

·        Implement and manage digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.

·        Work closely with the marketing team to create engaging content that resonates with our target audience.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
• Proven experience (minimum 7 years) in content marketing and influencer management, preferably in the e-commerce or luxury goods industry.
• Strong understanding of social media trends, content creation, and influencer marketing strategies.
• Excellent communication and collaboration skills, with the ability to lead and inspire a creative team.
• Analytical mindset with the ability to derive insights from data to inform content and influencer strategies.