About the Role

We are looking for a high-level Digital Marketing Lead who can take full ownership of our marketing strategy and execution.

This role is designed for someone experienced, strategic, and technically strong — someone who can run the marketing function efficiently and reduce executive involvement in day-to-day marketing operations.

You will serve as the core pillar of the marketing department, with the opportunity to build and lead a team as the company grows.

This is a long-term, in-house leadership opportunity with significant earning potential tied to measurable performance.

What You Will Own

🔹 Marketing Strategy & Department Ownership

• Develop and execute a comprehensive growth strategy

• Build and systemize marketing operations

• Establish marketing KPIs tied directly to revenue

• Create scalable workflows, reporting structures, and SOPs

• Gradually assume full operational responsibility for the marketing division

🔹 SEO Strategy & Technical Execution

• Develop content pillar architecture (service pages, location pages, blog structure)

• Lead keyword research and competitive analysis

• Implement on-page and technical SEO best practices

• Oversee backlink strategy and guest posting initiatives

• Improve search rankings, domain authority, and organic lead flow

🔹 Analytics & Performance Tracking

• Implement and manage Google Analytics (GA4)

• Set up and optimize Google Ads conversion tracking

• Ensure accurate channel attribution

• Monitor performance dashboards and make data-driven optimizations

• Improve website conversion rates and funnel efficiency

🔹 Paid Media & Revenue Growth

• Oversee Google Ads campaigns

• Optimize campaigns based on ROI and cost per acquisition

• Scale paid channels strategically

• Align marketing efforts with revenue targets

Who We’re Looking For

• 5+ years of experience in digital marketing

• Strong hands-on SEO expertise (technical + strategic)

• Proven experience implementing proper analytics and conversion tracking

• Strong knowledge of Google Ads and performance marketing

• Solid understanding of website structure and technical SEO principles

• Experience building or structuring marketing systems

• Revenue-focused and results-driven

• Comfortable being accountable for growth performance

• Committed to working fully in-house

Compensation structure includes:

• Competitive base salary

• High recurring performance-based commissions

Why This Opportunity Is Different

• Direct collaboration with executive leadership

• Real ownership and authority

• Opportunity to build and lead a marketing department

• Long-term growth and earning potential based on results

• Ability to make a measurable impact on company revenue