Description:

• You create and proactively manage the customer journey. 
• You develop and lead the execution of programs that help customers find Kangaroo, and develop them into valuable, lifetime customers. 
• You travel the customer journey to ensure that Kangaroo is designed to optimize their ordering experience and lifetime value. 

Why

• At Kangaroo, you will a make a big impact
• You will increase Kangaroo’s customer count and revenue
• You will provide key input to the Product Development team to make the customer journey easy and enjoyable
• You will propose where marketing resources will be utilized to achieve the best outcome

Things you'll love doing

• Analyzing data, and moving fast to use it
• Collaborating with the Kangaroo team, to make all aspects of the customer experience easy and enjoyable
• Embracing a metrics-driven approach to tracking, assessing, optimizing, and interpreting results
• Establishing targets and being relentless about achieving them
• Impacting the pipeline of customers: acquire, convert, retain; win their heart
• Learning from the customer data platform (which of course, you have helped to define and implement)
• Leveraging Digital Marketing, SEO and web analytics
• Reviewing campaign outcomes to draw insights and make them even more effective the next time
• Scaling and growing fast
• Staying on top of the latest trends (eg, what are Google and Apple up to?)
• Thinking about customers, what makes them tick, what makes them order from Kangaroo
• Utilizing growth-hacking tactics to drive continuous new customer acquisition

Things we'll love about you

• You are aggressive with your goals, and enjoy holding yourself accountable to achieve them
• You are an expert at tracking, analyzing, and interpreting relevant pipeline metrics
• You are always focused on connecting marketing efforts to business results, specifically growth and revenue
• You have worked with fast-paced marketing teams before and know how to empower a team to own and execute initiatives
• You have mastery over marketing tools and know how to extract data to make better decisions
• You are experienced with owning and managing all elements of the marketing tech stack, from digital ad platforms to marketing automation, to analytics tools
• You are crisp, articulate and can share relevant, concise narratives with leadership and peer teams
• You have strong project management skills and possess a superb attention to detail
• You are energetic, results-oriented, positive, and generally, a good person to work with

Benefits & Perks

• Awesome work environment at a young company with a huge vision at the beginning of a growth curve in local market delivery.
• Friendly, energetic culture.
• An incredible team committed to working together, having fun, and doing what it takes to make dreams come true.
• Opportunity to be an early-stage member of the next great Nova Scotia success story.
• Flexibility to work from home when you need, and you’ll love our head-office location in beautiful downtown Halifax, seconds from the harbour with loads of activities, restaurants, and services.
• Competitive compensation