Job Brief:


Responsibilities:  

Should have worked with a wide range of – E-commerce industries like Fashion, Apparel, Food, Cosmetic, Cleaning Services, Fitness & Education Industry.

• Responsible for End-to-end client communication, understanding their business pain points & requirements to achieve the digital growth.

• Developed & Execute Strategy for Search Engine Marketing platforms including Google Ads, YouTube Ads, and Facebook & Instagram Paid Ads to achieve client's KPIs.

• Launch different campaigns on Google Ads (Search, Shopping, Video, Display & Performance Max Campaign), planning & allocating campaign budget.

• Monitor accounts daily / monthly budget & optimize keywords, ad copy, extensions, bids, impression share, CTR, Conversion, Conversion Rate, Remarketing & Placement lists.

• Launch Social Media Campaigns using the Sales Funnels approach, Facebook Page & Instagram Account Audit, Facebook Ads account Audit, Pixel & Conversion API Set Up, Website Analysis & Suggest new changes on the website if needed.

• Optimize the campaigns on a regular basis to achieve the targets of Conversions, ROAS, Brand Visibility and allocate budget among the different platforms.

• Creating reports using different online & in- house tools and presenting it to the clients on weekly & monthly basis.

• Communicate with team members and management on project development & results to meet client goals

Skills Required: Google Analytics, PPC, Digital marketing, Email Marketing, market research