Job Title: SEO Executive

About the Role

At Gururo, we believe in driving digital growth through innovative strategies and data-driven insights. As an SEO Executive, you will play a pivotal role in enhancing our online presence and ensuring our content reaches the right audience. This position offers an exciting opportunity to work closely with cross-functional teams to optimize search engine rankings and boost organic traffic.

If you are passionate about search engine optimization and eager to contribute to a dynamic IT and services environment, this role is for you.

Key Objectives

• Develop and implement effective SEO strategies to improve website visibility and ranking.
• Conduct thorough keyword research and competitive analysis.
• Optimize on-page and off-page SEO elements to drive organic growth.
• Monitor, analyze, and report on SEO performance metrics.
• Collaborate with content, marketing, and development teams to align SEO best practices.

Responsibilities

• Perform comprehensive keyword research to guide content teams.
• Optimize website content, meta tags, headers, and images for SEO.
• Implement link-building strategies to increase domain authority.
• Analyze website traffic and user behavior using tools like Google Analytics and Search Console.
• Identify and resolve technical SEO issues such as crawl errors, broken links, and site speed.
• Stay updated on the latest SEO trends, algorithm changes, and industry best practices.
• Prepare regular reports on SEO performance and recommend improvements.
• Work closely with developers to ensure SEO best practices are properly implemented on newly developed code.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• Proven experience in SEO, preferably within the IT or digital services sector.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Experience with website analytics and performance metrics.
• Basic knowledge of HTML, CSS, and JavaScript is a plus.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and continuous learning.
• Collaborative and inclusive work culture.
• Flexible work arrangements and supportive management.
• Access to the latest SEO tools and technologies.
• Health and wellness programs.