Build market awareness and enable lead generation in target industries of apparel, food and beverages, automobile, jewellery, etc.
Build targeted marketing campaigns and materials
Create social media presence and advertising campaigns
Liaise on campaigns with institutional and commercial partners, and other internal teams
Develop and execute sales strategies, plans, and advertising or promotional programs
Report on Marketing KPIs using Analytics tools
Generate campaign insights for the internal stakeholders
Develop and expand a portfolio of corporate clients by networking and marketing
Assess client IT needs, make recommendations to help them choose best suited solutions from the offering
Prepare sales presentations to pitch appropriate solutions to clients
Demonstrate solution demos to highlight benefits
Negotiate sales, package discounts, and long-term contracts with clients
Establish sales goals and implement a plan to meet those goals
Track progress toward goals and documents sales performance
Become fluent in all products and services offered through testing, demonstrations, and research
Stay updated on emerging tech and competition
Attend trade exhibitions and industry events to learn about emerging tech and network for sales
Experience Requirements:
MBA or equivalent from a reputed institute
3r+ years of experience in Indian market in a B2B Marketing and/ or sales role in the technology sector (SaaS)
Experience with clients in our target industries such as apparel, food and beverages, automobile, jewellery, etc., as well as blockchain/ IoT and/ or supply chains is preferable
Experience with CRM, Social Media management, SEM, Marketing Analytics is a plus
Communication skills with fluent English and a local language is a must
Ability to deliver within tight deadlines, attention to detail and being goal oriented
Excellent team building and team work capabilities