Job Summary:
We are seeking a highly skilled and motivated Digital Marketing Lead to spearhead our digital marketing strategies and drive measurable growth. As the Digital Marketing Lead, you will play a pivotal role in developing, implementing, and managing marketing campaigns that enhance our brand presence and boost customer engagement. Your expertise will help shape our online strategy and deliver impactful results.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Plan, manage, and optimize campaigns to achieve business objectives and maximize ROI.
• Monitor website metrics and campaign performance using tools like SEMrush, etc.
• Lead and mentor a team of digital marketing professionals.
• Oversee content creation and social media management to enhance brand presence.
• Manage digital marketing budgets and provide regular performance reports.
• Stay updated with digital marketing trends and implement innovative solutions.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• 4+ years of proven experience in digital marketing, with at least 1 year in a leadership role.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, HubSpot, and email automation tools.
• Strong understanding of SEO, SEM, and analytics tools (Google Analytics, Ahrefs, etc.).
• Experience in managing paid advertising campaigns across multiple platforms.
• Demonstrable experience in leading and mentoring a team.
• Excellent communication and interpersonal skills.
• Strong project management skills and the ability to multitask in a fast-paced environment.
• Analytical mindset with the ability to interpret data and provide actionable insights.