1. Interviews, hires, and trains marketing staff members
2. Establishes marketing goals based on past performance and market forecasts
3. Oversees current offerings and comes up with initiatives for new products or services
4. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
5. Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
6. Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
7. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
8. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
9. Works within the department budget to develop cost-effective marketing plans for each product or service
10. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
11. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organisation, Multi-Tasking