SEO Lead/ Digital Marketing Lead

• Business Analyst - SEO Job Description
• Job Title: Business Analyst - SEO
• Reports to: SEO Manager/Digital Marketing Lead
• Location: Charni Road, Mumbai
• Job Type: Full-time

Job Summary:

We are seeking an experienced and dynamic Senior SEO Executive to join our team. The ideal candidate will play a pivotal role in driving our organic growth strategy, improving website visibility, and ensuring our digital assets are optimized for maximum performance. If you are passionate about SEO and thrive in a fast-paced environment, we’d love to hear from you.

Key Responsibilities:

Search Engine Optimization (SEO):

• Develop and execute comprehensive SEO strategies aligned with business objectives.
• Conduct keyword research to identify high-performing keywords and trends.
• Optimize website content, meta tags, and on-page elements to improve search rankings.
• Monitor, analyze, and report on website performance using tools like Google Analytics, Search Console, and other SEO platforms.
• Content Strategy & Optimization:
• Collaborate with content creators to develop SEO-friendly content.
• Perform regular audits of existing content to identify opportunities for optimization.
• Ensuring content aligns with the latest SEO trends and algorithms.

Technical SEO:

• Conduct technical audits to identify and resolve issues like broken links, crawl errors, and site speed.
• Implement structured data (schema markup) to enhance search visibility.
• Work with developers to ensure SEO best practices are followed in website architecture and coding.
• Competitor Analysis:
• Analyze competitor SEO strategies and identify areas for improvement.
• Stay updated on industry trends and changes in search engine algorithms.
• Performance Monitoring:
• Track and report key SEO metrics such as organic traffic, rankings, and conversions.
• Identify growth opportunities and recommend actionable insights.
• Team Collaboration:
• Work closely with cross-functional teams, including developers, designers, and marketers, to ensure seamless execution of SEO initiatives.

Requirements:

• Education & Experience:
• Bachelor’s degree in marketing, Computer Science, or a related field.
• Minimum of 1-4 years of proven experience in SEO, preferably in a senior or lead role.
• Skills & Competencies:
• Proficient in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and others.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with website analytics tools like Google Analytics and Google Search Console.
• Excellent analytical, problem-solving, and project management skills.
• Strong verbal and written communication skills.
• Knowledge of HTML, CSS, and JavaScript is a plus.

• Behavioral Traits:
• Highly self-motivated and detail oriented.
• Ability to work independently and as part of a team.
• Adaptable to changing priorities and deadlines.

MUMBAI BASED CANDIDATES ONLY PREFERRED