Job Title: Business Analyst - SEO

Location: CHARNI ROAD 
Employment Type: Full-Time

Job Overview

We are looking for a highly skilled and data-driven Business Analyst - SEO to join our digital marketing team. In this role, you will analyze website performance, develop data-backed SEO strategies, and collaborate with cross-functional teams to optimize online visibility and drive organic traffic. The ideal candidate will have a strong analytical mindset, a deep understanding of SEO, and the ability to translate data into actionable insights.

Key Responsibilities

1. SEO Data Analysis:

   • Analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush.
   • Monitor and report on key SEO metrics, including traffic, rankings, CTR, and conversions.

2. Strategic SEO Planning:

   • Collaborate with the SEO team to develop and implement data-driven optimization strategies.
   • Identify and prioritize SEO opportunities based on keyword research, competitive analysis, and industry trends.

3. Technical SEO Audits:

   • Conduct technical audits to identify issues affecting website performance (e.g., crawl errors, site speed, mobile usability).
   • Work with developers to resolve technical SEO issues and ensure website optimization.

4. Competitor Analysis:

   • Analyze competitor websites and content to identify gaps and opportunities.
   • Provide insights on how to improve search rankings and outperform competitors.

5. Content Optimization:

   • Collaborate with content teams to ensure content is SEO-optimized and aligned with target keywords.
   • Analyze the performance of content marketing efforts and suggest improvements.

6. Reporting and Insights:

   • Create detailed reports on SEO performance, trends, and ROI.
   • Communicate insights and recommendations to stakeholders to drive strategic decisions.

Qualifications

• Education:

  • Bachelor’s degree in Marketing, Business, IT, or a related field.

• Experience:

  • 2-5 years of experience in SEO analysis, digital marketing, or related fields.
  • Hands-on experience with SEO tools like Ahrefs, Moz, SEMrush, or Screaming Frog.

• Skills:

  • Proficiency in data analysis tools like Google Analytics, Data Studio, or Tableau.
  • Strong understanding of SEO principles, keyword research, and ranking factors.
  • Familiarity with HTML, CSS, and basic website structure (preferred).
  • Excellent communication and presentation skills.

Key Competencies

• Analytical mindset with attention to detail.
• Ability to identify trends and patterns in large data sets.
• Strong problem-solving skills and a proactive approach.
• Team player with the ability to work in a collaborative environment.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunities for career development and skill enhancement.
• A collaborative and innovative work environment.