Job description

EssEmm Technologies is looking for a creative and motivated Digital Marketing Associate with a degree in Visual Communication. This role combines visual communication, content creation, and digital marketing strategy to help grow our brand and online presence. While 1 year of relevant experience is preferred, we welcome passionate freshers eager to learn and contribute. This is a great opportunity to be part of building a brand from the ground up.

Key Responsibilities:

• Develop and implement digital marketing strategies to increase brand awareness, generate leads, and boost sales.
• Manage and optimize social media campaigns across platforms such as Facebook, Instagram, and LinkedIn.
• Create engaging content for social media, blogs, websites, and email campaigns.
• Design visually appealing digital assets, including graphics and infographics, using tools like Adobe Creative Suite or Canva.
• Conduct market research and competitor analysis to identify opportunities and industry trends.
• Track and analyze digital marketing performance metrics using tools like Google Analytics, Google Data Studio, and Facebook Insights to monitor ROI and refine strategies for better performance..
• Assist with SEO tasks such as keyword research, on-page optimization, and link building to enhance online visibility.
• Collaborate with marketing and design teams to maintain cohesive brand messaging across all channels.
• Stay informed on the latest digital marketing trends and best practices to continually improve campaign performance.

Qualifications:

• Bachelor’s degree in Visual Communication, Marketing, Business Administration, or a related field.
• 1 year of experience in digital marketing preferred (freshers with a passion for digital marketing are encouraged to apply)
• Excellent writing and communication skills, with a focus on content creation.
• Basic graphic design skills and experience with tools such as Photoshop, Illustrator, and Canva.
• Strong understanding of social media platforms and their potential for business growth.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Eagerness to learn, adapt, and grow within the digital marketing field.