Job Overview:

A Marketing Executive specializing in social media and lead generation is responsible for enhancing brand visibility and engagement across various platforms. This role involves creating compelling content, executing social media strategies, interacting with the audience, and generating leads through effective digital marketing initiatives.

Responsibilities:

• Develop and implement strategic social media marketing plans to enhance brand awareness.
• Create and curate engaging content tailored for different social media platforms.
• Manage company profiles on LinkedIn, Facebook, Instagram, Twitter, and other relevant platforms.
• Identify and connect with potential leads through targeted social media outreach.
• Engage with the audience by responding to comments, messages, and inquiries.
• Use LinkedIn networking and direct outreach to generate high-quality leads.
• call the generated leads to move them to the next step and get them on a meeting with Sales team.
• Analyze campaign performance using analytics tools and optimize strategies accordingly.
• Collaborate with the sales team to align marketing efforts with business goals.
• Maintain a database of leads and update CRM with relevant details.

Skills Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• Prior experience in social media marketing and lead generation is preferred.
• Strong written and verbal communication skills for crafting engaging content and outreach messages.
• Proficiency in social media management tools, email marketing platforms, and CRM software.
• Knowledge of advertising on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Ability to analyze data and adjust strategies for better engagement and lead conversion.
• Creative mindset with a proactive approach to experimenting with new marketing tactics.