Job Brief:

Your role as a PPC Ads Specialist is crucial in driving targeted online traffic and boosting conversions. You'll manage and optimize pay-per-click advertising campaigns across our global clients, collaborating closely with the marketing team, stakeholders, and clients to effectively implement campaigns on various platforms and channels. 

Responsibilities:

1. PPC Campaign Management:
   • Develop and implement PPC strategies to achieve specific marketing objectives and KPIs.
   • Manage and optimize PPC campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant networks.
   • Conduct keyword research to identify high-performing and relevant keywords for ad campaigns.
   • Create and refine ad copies and display ads that resonate with the target audience.
   • Monitor and adjust bidding strategies to ensure optimal performance and budget utilization.
2. Performance Analysis and Reporting:
   • Track, measure, and analyze the performance of PPC campaigns, including clicks, conversions, and ROI.
   • Provide regular reports and insights on campaign performance to stakeholders.
   • Identify trends and opportunities for improvement based on data analysis.
   • Utilize analytics tools and data to make data-driven decisions and optimizations.
3. Landing Page Optimization:
   • Collaborate with the web development and design teams to improve landing page experiences to enhance conversion rates.
   • Conduct A/B tests on landing pages to determine the most effective design and content.
4. Budget Management:
   • Efficiently manage PPC budgets to ensure cost-effectiveness and maximum ROI.
   • Monitor daily spending and adjust bids to meet budget constraints while achieving campaign objectives.
5. Stay Updated with Industry Trends:
   • Stay up-to-date with the latest industry trends, best practices, and developments in PPC and digital advertising.
   • Share insights and recommendations with the team to enhance overall marketing strategies.
6. Conversion Tracking and Tag Implementation:
   • Implement and manage conversion tracking codes to measure campaign success accurately.
   • Troubleshoot and resolve tracking-related issues.
7. Competitor Analysis:
   • Conduct competitive research to identify opportunities and areas for improvement.
   • Leverage competitor insights to refine and enhance PPC strategies.
8. Collaboration and Communication:
   • Collaborate with the marketing team, content team, and other relevant stakeholders to align PPC strategies with overall marketing efforts.
   • Communicate regularly with team members to ensure a cohesive and coordinated approach to marketing initiatives.

Skills Required:

• Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
• Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
• In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools.
• Familiarity with conversion tracking and web analytics tools.
• Excellent understanding of keyword research, bid management, and ad copywriting.
• Up-to-date with the latest digital marketing trends and best practices.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, results-driven environment.
• Certifications in Google Ads and other relevant platforms are a plus.