Job Brief 

 We are seeking an experienced digital marketing candidate with 4+ years of experience in Paid Marketing  & SEO. The candidate               should possess excellent English communication and experience working with international clients.   

Job Responsibilities:

1. SEO Strategy and Execution:
   • Optimize websites for improved rankings on search engine result pages (SERPs).
   • Perform on-page SEO activities, including optimizing titles, meta tags, headings, images, and content.
   • Execute off-page SEO strategies such as guest blogging, business listings, and link-building campaigns.
   • Conduct technical SEO audits, fixing broken links, redirection issues, site speed, cloaking, and other technical problems.
   • Implement local SEO techniques, including citation building and niche directory listings.
2. Paid Marketing:
   • Plan, create, and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and display networks.
   • Optimize campaigns to ensure ROI and meet business objectives.
3. Content and Promotion:
   • Develop content marketing strategies, including blogs, PR, web 2.0, guest posts, and articles.
   • Create buyer personas, project plans, and messaging for promotional activities.
   • Prepare content plans to support SEO and paid campaigns.
4. Analysis and Reporting:
   • Analyze website traffic, identify trends, and optimize SEO activities accordingly.
   • Track and resolve issues identified in Google Webmaster Tools.
   • Prepare detailed traffic and ranking reports for clients.

Skills and Qualifications:

1. Technical Expertise:
   • Minimum 4 years of experience in managing paid campaigns, especially Google Ads and Facebook Ads.
   • Proficient in on-page and off-page SEO techniques, technical SEO, and local SEO.
   • In-depth knowledge of Google algorithms, search engine behavior, and website optimization strategies.
2. Analytical Skills:
   • Strong ability to analyze website traffic, SEO metrics, and campaign performance.
   • Expertise in Google Analytics, Webmaster Tools, and similar tools.
3. Content Creation:
   • Strong understanding of content marketing strategies and ability to create and optimize content.
4. Communication and Leadership:
   • Excellent English-speaking and written communication skills.
   • Ability to lead a team, delegate tasks, and motivate team members.
   • Experience in handling international clients.