This opening is for candidates having 1+ years of experience in digital marketing. The suitable candidate should have excellent English communication skills and prior experience in digital marketing.

Job Responsibilities:

• Complete on-page of the website
• Prepare content plans
• Optimize the websites to rank higher on search engine result pages
• Optimize the website in accordance with Google algorithms
• Local SEO and citations building
• Building high-quality backlinks through guest blogs, business listings, etc
• Analyze and fix all technical issues on the site like broken links, redirection issues, load time cloaking, etc
• Perform On-Page and Off-Page activities
• Analyze website’s traffic data and plan SEO activities to improve it further
• Fix Google webmaster issues
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Job Skills:

• Proven experience as a Digital Marketing Executive or similar role
• Provide experience in SEO and content strategy
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field