Location- Pune (Hybrid/On-site)

About Dheya

Dheya is a leading career development and guidance organization committed to helping students, professionals, and institutions make informed career decisions through innovative career guidance solutions. We are looking for a performance-driven Digital Marketing Specialist to generate high-quality leads and support business growth.

About the Role

We are seeking a results-oriented Digital Marketing Specialist with expertise in lead generation. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns that generate qualified leads for both B2B and B2C businesses.

This is a highly accountable role where the candidate will own the lead generation function and work closely with the sales and leadership teams to drive measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms.
• Generate high-quality B2B and B2C leads through paid and organic channels.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and performance marketing campaigns.
• Develop and implement SEO and content marketing strategies to increase website traffic and lead generation.
• Create and optimize landing pages to improve conversion rates.

Who We're Looking For

• 3–7 years of experience in Digital Marketing with a strong focus on lead generation and performance marketing.
• Proven track record of generating qualified leads and improving campaign ROI.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.
• Strong understanding of SEO, SEM, email marketing, content marketing, and conversion rate optimization.
• Experience with CRM and marketing automation tools is preferred.