Job Brief:

Everything we do is geared toward providing clients extraordinary clarity in the face of the unfamiliar details and challenges of preparing for incapacity or death.  Our approach takes the uncertainty out of decisions about estate planning and elder law.  Before a client engages our services, we will provide clarity about what is needed, what the options are for preparing more fully, how and when the plan will be delivered and implemented, what will be expected of the client during the process, and what clients will pay us.  We prepare prospective clients through education in multiple forms, calculated to make the time clients invest with our lawyers productive and the decision to use our services clear and easy.  We give people peace of mind about getting peace of mind.

You'll have the opportunity to provide strategic support and direction on high-priority projects. From writing blog posts, website copy, product pages, and longer-form whitepapers, you'll help craft elegant copy that distills complex concepts into clear and actionable language. You’ll work with peers across the company to create content, influence our users, and codify standards and documentation for writing. The goal is to help retain our current and attract new customers through the content you create.

Responsibilities:

• Creating content that our audience will read and learn from. We have a high DA that will surface your excellent content on search engines
• Work with design, product, marketing, and sales to create the words that retain and attract customers
• Shape (and scribe) our content strategy from newsletters, website copy, social media, and features pages
• Communicate complex product benefits in ways that speak to our users and help them understand our products
• Write using best practices for inclusivity and accessibility to reach users worldwide
• Collaborate with our cybersecurity researchers to ensure their discoveries are easy to understand

Skills Required:

• 3+ years of experience working as a writer, copywriter, or content strategist
• You have experience in writing long-form and short-form content
• You have experience in creating content that converts
• Newsletter and/or social media experience (examples are a plus!)
• You can embrace the highly technical nature of our products and deliver intuitive solutions to our users
• Can embrace a fast-paced, iterative work environment
• Can integrate new tools into your workflow
• Can provide evidence that your content ranks well

What will give you an edge?

• A desire to build evergreen content, think the Wikipedia of cybersecurity
• A track record of creating copy that converts
• An understanding of search intent and engagement signals, topic and funnel depth, and how content decays
• Experience using Ahrefs, Clearscope, and Accuranker (or equivalents