Social Media Manager for Legal Education Organization

AmeriBar, a leading provider of bar exam preparation services, is seeking a creative, strategic, and highly motivated Social Media Manager to join our dynamic team. The ideal candidate will be a communications powerhouse who is adept at crafting compelling narratives and building engaging communities across various social media platforms. With a passion for education and the legal profession, you will play a pivotal role in enhancing our online presence, driving brand awareness, and connecting with both current and prospective students. If you thrive in fast-paced environments, are up-to-date with the latest digital trends, and have a track record of growing social media footprints, we want you to help us take AmeriBar's social media strategy to the next level.

Job Responsibilities:

• Explore the current market trend and audience preferences.
• Set social media marketing goals and create strategies for social media posts.
• Take care of ROI and prepare proper reports for it.
• Develop eye-catching content, compile, edit and publish the content on a regular basis.
• Observe the SEO as well as web traffic for optimizing the content.
• Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency.
• Interact with social media followers and promptly attend to their queries.
• Consider all the client’s and follower’s reviews on social media.
• Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture.
• Make sure that the social media handles the organization to convey the right messages and ideas. They should thereby adhere to the organization’s rules, regulations, and objectives.
• Suggest and initiate the application of new features for creating brand awareness.
• Be well-versed with the current market trends, technologies, designing tools, etc.

Job Skills:

• Bachelor’s degree in marketing and other related courses.
• Proven experience as a Social Media Manager.
• Experience in developing social media content and strategies.
• Good Knowledge of content management systems.
• Full understanding of SEO and social media.
• Outstanding copywriting abilities.
• General understanding of web designs.
• Great verbal and written communication skills.
• Strong time management skills, problem-solving skills, and decision-making capabilities.
• A keen eye for details with respect to content and strategy.