Job Brief: 
Position: Business Development Manager
Location: QLD or any other state specified by the Company.
Job type: Full Time, 38 hours/week
Salary range: AUD 80K - 90K

About Us

Scicon Sports was founded in 1980 in a garage near Bassano del Grappa, Italy - the cradle of the cycling industry - with a simple mission: solve the problem of how professional cyclists could travel with their bikes.

Over the years, Scicon Sports has been trusted by some of the greatest cyclists in history, including Moser, Cipollini, Pantani, Indurain, Bettini, Boonen, Froome, Contador, Nibali, Sagan, and Pogačar. Today, Scicon Sports not only solves problems but truly inspires journeys and adventures for cyclists of all levels around the world.

In 2011, the ASG Group became the main shareholder in the company, driving the brand’s global expansion. 8 Years later, in 2019, Scicon Sports entered the sports eyewear market and quickly became a favourite among cycling champions and enthusiasts. In just over 4 years, Scicon Sports sunglasses won the 2020, 2021 and 2024 Tour de France with Tadej Pogačar, the European championships, and over 500 other World Tour races. More recently, Pogačar, wearing Scicon Sports eyewear, dominated the 2024 edition of the Giro d’Italia, adding the overall winner’s pink jersey to his incredible list of accomplishments.

No fewer than five different World Tour teams on the UCI’s men’s and women’s circuit have used Scicon Sports Eyewear, including UAE Team Emirates, NTT Pro Cycling Team, Israel Cycling Academy, Team Astana, and Team Bike Exchange Jayco.

Further entrenching its reputation in the cycling world, Scicon Sports announced a three-year official product deal with the Tour de France for its bike bags and a collection of limited edition travel bags and accessories.

With locations in over 40 countries worldwide, including the USA, Canada, South Africa, and Australia, and a state-of-the-art concept lab in Italy, Scicon Sports continues to innovate in its quest to create the world’s leading cycling performance eyewear brand while entrenching its position as the benchmark in bike transportation solutions.

Position Summary:
Responsible for driving the growth of ASG Australia across the Asia-Pacific region by developing and implementing sales, marketing, and brand strategies. The role focuses on maximizing revenue, building strong customer loyalty, and positioning Scicon Sports as a leading brand in the performance cycling and lifestyle markets.

Key Responsibilities:

• Direct the development and execution of comprehensive sales strategies to expand market share across Australia, New Zealand, and Asia.
• Define and implement sales targets, track performance against goals, and adjust strategies to maximize revenue.
• Lead initiatives to promote Scicon Sports products (eyewear, travel bags, accessories) through multi-channel campaigns, partnerships, and events.
• Develop and oversee strategies to increase brand awareness and loyalty, ensuring strong customer engagement across B2B and B2C segments.
• Build and maintain long-term relationships with key distributors, retailers, and partners, negotiating agreements that drive sustainable growth.
• Coordinate with marketing to design and deliver impactful promotional campaigns aligned with global brand strategy.
• Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities and adapt strategy accordingly.
• Represent the brand at industry events, trade shows, and cycling competitions to strengthen visibility and expand networks.
• Provide regular reports to management on sales performance, brand development, and market opportunities.
• Ensure consistent brand image and reputation across all regional activities.