Job Opening: Marketing Specialist (2 to 4 years of experience)

We are seeking a dynamic and results-driven Marketing Specialist to join our team. If you have a passion for B2B social media, expertise in digital marketing tools, and a creative flair for design, we want to hear from you!

Key Responsibilities:

• Develop and implement B2B social media strategies to enhance brand awareness and engagement.
• Plan, execute, and optimize Google Ads and LinkedIn campaigns (Facebook knowledge is a plus).
• Manage social media channels (primarily LinkedIn), including content creation, responding to inquiries, basic visual design if needed, and handling live chat support.
• Prepare and publish monthly newsletters to engage clients and partners.
• Collaborate with sales and customer experience teams to align marketing initiatives with business objectives.
• Organize and support webinars, workshops, and corporate events.
• Conduct keyword research and apply basic SEO techniques to improve digital visibility.
• Monitor and report on marketing performance using Google Analytics.
•  Manage and update the WordPress website to ensure a seamless user experience.
• Coordinate with third-party vendors for website enhancements, advertising, SEO, and other digital efforts.
• Track, generate, and analyze the Sales Lead Distribution Report to ensure fair and efficient lead assignment.
• Perform any additional tasks or responsibilities as assigned by the direct manager.
• Take event photos when necessary to support content and internal documentation—professional photography not required.

Required Skills and Qualifications:

• 2 to 4 years of experience in B2B social media marketing.
• Proficiency in Google Ads and LinkedIn campaign management.
• Basic understanding of SEO principles and techniques.
• Strong analytical skills with expertise in Google Analytics.
• Hands-on experience with WordPress.
• Competence in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Bachelor’s degree in Marketing, Graphic Design, or a related field.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a significant impact on our marketing strategies.