Job Description
Job Brief:
Are you a creative and analytical thinker with a passion for digital marketing? Do you thrive in a fast-paced environment and enjoy staying up-to-date with the latest marketing trends and technologies? If so, we have an exciting opportunity for you to join our team as a Digital Marketing Specialist at Advanced Business Solutions.
Advanced Business Solutions is a leading provider of innovative business software solutions. As a Digital Marketing Specialist, you will play a crucial role in driving our digital marketing efforts and help us reach our target audience effectively.
Responsibilities:
1. Develop and implement digital marketing strategies to enhance brand awareness and generate leads
2. Create and manage digital marketing campaigns across various channels, including social media, email marketing, and search engine optimization
3. Monitor and analyze the performance of digital marketing campaigns and make data-driven recommendations for improvement
4. Work with technical teams to manage and optimize website content to improve user experience and increase organic traffic
5. Stay up-to-date with the latest digital marketing trends, tools, and best practices
6. Conduct market research to identify customer needs and preferences, and incorporate insights into digital marketing strategies
7. Track and report on key performance indicators, such as website traffic, conversion rates, and social media engagement
Qualifications:
1. Bachelor's degree in Marketing, Communications, or a related field
2. Proven experience in digital marketing, preferably in the IT and Services industry
3. Strong knowledge of digital marketing platforms, including social media, email marketing, and search engine optimization
4. Proficient in using digital marketing tools and analytics platforms, such as Google Analytics and AdWords
5. Familiarity with WordPress.
6. Excellent written and verbal communication skills
7. Strong analytical and problem-solving abilities
8. Attention to detail and ability to manage multiple projects simultaneously
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