About This Role

Aarna Systems is seeking a driven and strategic Lead Generation Executive to build our presence in the United States B2B/Professional Services market. You'll be the critical first point of contact, responsible for identifying and converting small and medium-sized business (SMB) owners and decision-makers into qualified sales appointments.

This role focuses exclusively on generating high-quality appointments for our web design, digital marketing, AI integration, and CRM consulting services. If you have a proven track record of cold outreach in the US market and can consistently book meetings with business owners and marketing/operations leaders, we want to hear from you.

Job Location: Baner-Balewadi, Pune

Experience: min. 2 Yrs

Responsibilities: 

• Multi-Channel Prospect Outreach: Execute targeted cold outreach campaigns across email, LinkedIn, phone, and social media to reach US-based SMB decision-makers and business owners

• Strategic Research & List Building: Identify high-value SMB prospects (typically 10–500 employees) in professional services, e-commerce, healthcare, and B2B sectors using web research, LinkedIn, and data intelligence tools to build prioritized prospect lists

• Advanced Email Sequencing: Design and execute personalized, multi-touch email campaigns with compelling subject lines, relevant pain-point messaging, and strategic follow-ups to achieve high open and response rates

• LinkedIn Sales Engagement: Leverage LinkedIn Sales Navigator and social selling techniques to research prospects, send personalized connection requests, engage with relevant content, and warm up leads before direct outreach

• Qualifying Prospects to Sales-Ready Status: Use qualification frameworks (BANT: Budget, Authority, Need, Timeline) to confirm buying intent, decision-making authority, business needs, and timeline before scheduling appointments

• Calendar Management & Appointment Scheduling: Coordinate and book qualified discovery calls and strategy sessions between prospects and our Sales Team, handling time zone differences across US regions and managing no-shows through confirmation sequences

• Compelling Personalized Messaging: Craft outreach messages that highlight specific pain points relevant to each prospect—inefficient digital presence, outdated marketing strategies, lack of automation, CRM implementation challenges

• CRM & Pipeline Management: Maintain meticulous records of all prospecting activity, engagement metrics, and lead progression in our CRM; ensure accurate pipeline data for sales reporting and forecasting

• Objection Handling & Persistence: Navigate common objections with professionalism and persistence, understanding that SMB decision-makers often need multiple touches before committing to meetings

• Performance Tracking & Optimization: Monitor key metrics including email open rates, response rates, meeting-set rates, and show-up rates; continuously test and refine messaging and targeting strategies

Key Requirements:

• 2 years of proven appointment-setting experience in B2B/Professional Services, cold outreach, or sales development representative (SDR/BDR) roles, specifically targeting the US market

• Demonstrated track record of booking qualified sales appointments in technology, professional services, digital marketing, or SaaS sectors with consistent monthly quota achievement

• Expert cold email and email sequencing skills: Proven ability to write compelling, personalized emails that achieve strong open rates (20%+) and response rates (5%+)

• Advanced LinkedIn sales navigation proficiency: Hands-on experience using LinkedIn Sales Navigator, writing effective connection requests, and leveraging social selling for prospect warming

• Strong web research and prospect identification skills: Ability to identify decision-makers, analyze company websites, research buying signals, and build targeted prospect lists without relying on purchased lists

• Excellent written and verbal communication: Clear, professional communication style capable of adapting messaging to different prospect seniority levels and pain points

• CRM proficiency: Demonstrated experience with CRM platforms (HubSpot, Salesforce, Pipedrive, Zoho) for activity logging, pipeline management, and sales reporting

• US Business Market Knowledge: Understanding of US business culture, time zones, professional norms, and B2B decision-making processes for small and medium enterprises

• Self-motivated and results-driven: Ability to work independently in a remote environment, manage multiple outreach campaigns simultaneously, and maintain high activity levels with persistence

Additional Desirable Skills:

• Sales Engagement Platform Expertise: Hands-on experience with automation and engagement tools such as Outreach, Apollo.io, Salesloft, or Reply.io for managing complex multi-channel sequences

• Cold Calling & Phone Qualification: Comfort with telephone outreach as part of a multi-channel approach, including objection handling and phone-based discovery conversations

• BANT/MEDDIC Qualification Frameworks: Knowledge of structured lead qualification methodologies beyond BANT to handle complex buyer scenarios

• Digital Marketing & Service Industry Knowledge: Familiarity with web design, digital marketing services, AI applications in business, and CRM solutions—helping you speak credibly with SMB prospects

• Data Intelligence Tools: Experience using ZoomInfo, Apollo.io, or similar data enrichment and buyer intelligence platforms for enhanced prospect targeting

• LinkedIn Advertising & Outreach Analytics: Understanding of LinkedIn campaign analytics and audience targeting to optimize prospect lists

• Conversation Intelligence Tools: Familiarity with call/conversation analysis for continuous improvement of messaging and qualification techniques

Why Join Us?

• Work exclusively with high-intent, qualified SMB prospects in a lucrative market

• Contribute directly to company revenue with transparent, performance-based compensation

• Access a supportive team that values results and provides continuous coaching

• Use cutting-edge sales tools and technology platforms

• Grow your expertise in B2B SaaS and professional services sales

Ready to Create Something Amazing?

We're not just looking for appointment setters. We're looking for sales professionals who understand that every cold email, LinkedIn message, and phone call is an opportunity to create value for a prospect while building our company's pipeline.

If that sounds like you, we'd love to hear your story.